How to Get Paid for Sponsored Posts on Instagram
Have you always wondered how people get paid to post on Instagram?
You've spotted they're using hashtags #ad or #sponsored, or just using blatant product placement, and you have no idea how they're doing it?
Cultivating a real, authentic following on Instagram and making a living doing what you love and are passionate about is the goal for almost EVERY blogger.
We spoke to Evan Mungo from (@evanmungo) who recently went from Instagrammer, to paid Instagrammer and we're grateful he was willing to share his secrets so you could learn from his experience and do it too.
Reaching 'Influencer' status and living on the terms you choose for yourself means taking walks on the beach whenever you want (or becoming a digital nomad and traveling the world, because: Adventure!)
We've been in love with Evan for a while now, we met him way back in July when we soft launched Plann into the app store and ran a competition - he took out the title and we were thrilled to send him a polaroid camera.
In a few short months, Evan has gone from strength to strength and recently moved from micro-blogger, to paid micro-blogger.
We're thrilled to see you again!
Hope you don't mind, but let's dive straight in.
What is your purpose on Instagram, and how long have you been posting?
My purpose on Instagram has really evolved from 'here is a raw photo of my dinner under harsh lighting' to 'I’m going to show you where to eat, where to caffeinate, and what apparel essentials I keep in my closet using quality, well-lit photos.'
I’ve been posting for almost four years but only in the last year have I become more strategic about my posts to include more polished images that share a common theme.
How did you know you were ready to start getting paid posts?
I knew I was ready when friends and follower acquaintances regularly reached out to me about restaurants, coffee shops, wardrobe advice, etc. I thought to myself, “I frequent these places and consider myself fashion forward. Why not channel these interests into something more professional and lucrative?”
How did your first sponsored post come about?
My first sponsored post, albeit small, was the result of a small organic skincare line reaching out to me via email (my email is posted on my Instagram bio which actually makes a significant difference).
I assume they were browsing content and came across my feed which they felt was a good platform to get out the word on their emerging brand. This made me realize that basic use of hashtags and location tags REALLY COUNT.
Did you know what to charge?
I had no clue what to charge and ultimately was more conservative in my approach considering my following isn’t massive [yet] and I was honestly just excited to be growing my engagement effectively for the first time. There is definitely a fine line of realistic expectations to walk along while also evaluating what your sponsorship goals are.
I would rather build a relationship with quality brands where I see growth potential rather than take every opportunity that comes along that may not necessarily vibe with my content and “brand”.
What was the process like taking the actual image, were you allowed full creative freedom or was there an approval process?
This has varied tremendously – some campaigns have allowed full creative freedom (even without an approval process) while some have requested category and brand exclusivity with an approval process prior to payment.
Ultimately, brands want you to use your own creative judgement but the post should really focus on that product and how it fits into your normal life.
Otherwise it seems disingenuous and your followers will become uninterested after a number of these posts.
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See Plann in action with Rosie from @rclayton