The power of hashtags
Hashtags are like the road signs that direct people to your Instagram profile! Think of them like your own little Google keywords for people to discover you. They boost your visibility to people who aren’t already following you and allow you to be part of wider conversations online. That said, figuring out how to find Instagram hashtags to use is one of the biggest pain points and where many users get tripped up. How many hashtags should be using? Should you be placing them in your captions, or in your comments? And how do you know which are the right ones to use, to get you discovered by your ideal audience. Never fear, we’re here to help you navigate the maze of hashtags so you can select just the right ones to get your content seen by just the right people.How many hashtags should you use on Instagram?
Instagram allows for 30 hashtags to be used on each post and we highly recommend taking advantage of all 30 — as this allows you to cast a wider net. It might sound like a lot, but the more you use, the more eyeballs you get on your posts! There’s no hard and fast rule to whether you should post these in your captions or in the first comment. It can look neater in your first comment, but is easier to schedule ahead in your caption. Learn: The Basics of HashtagsChange it up with hashtag collections
That said, you don’t want to use the same 30 hashtags over and over again! Not only is the Instagram algorithm said to look unfavourably upon doing so, but it also means you’re likely always attracting the same people. It’s important to keep things fresh and regularly mix up your hashtags. The best way to do this? Hashtag sets! In Plann, you can create smaller collections of hashtags, that you can easily pick and choose from every time you post to hit your total of 30. We recommend using around 5-10 hashtags per set, in alignment with your strategy themes (which you can set in Plann’s ‘strategy’ section.) So, you might have a hashtag set for your thought leadership posts, another for inspiration, another for education and so forth! Or, say for example, you’re a beauty blogger and you have your own, personalized strategy prompts set up in Plann — such as beauty inspiration, natural skincare, acne positivity and so forth. You would have targeted hashtag sets saved in Plann within those categories that you easily copy and paste into your captions with the click of a button.How to find the best Instagram hashtags to use
So, how do you go about actually finding hashtags to use in your Instagram posts? The best place to start is to actually think about what type of content your target audience is likely to be searching for. So, say you sell products for cats, and your demographic is cat owners and cat lovers. A great place to start is the #cats — but as we’ll address in the next section, this might be a little too high-competition. So, you’d want to find related hashtags associated with that one. The way you do this is by heading to your Instagram feed, and typing ‘cats’ into your search bar. This will bring up a dropdown menu of other similar hashtags related to that search term, as well as how many posts they’ve been used in. You can also take that search a step further, by selecting one of the hashtags in the list. You’ll then see another set of hashtags suggested at the top of the screen, as shown in the photo below. This is a great starting point for putting your hashtag collections on Plann together! Another hashtag research strategy is to check out the Instagram accounts of other people in your industry, to see what hashtags they’re using and repurpose some of them for your own. You can also try AI hashtag tools, such as, the AI-powered Instagram hashtag generator of Circleboom Publish. This tool provides you with relevant hashtag suggestions for photos and videos to boost your posts’ visibility and engagement, eliminating the hassle of searching. Circleboom Publish allows you to create, design, share, schedule, and automate any Instagram posts with the best hashtags for your multiple Instagram accountsSize matters
Hashtags are a bit of a Goldilocks situation. You don’t want to use ones that are too big, or too small — but rather, a mix of small-to-medium competition ones that are just right. If your’re using hashtags that are too popular (think, hundreds of thousands of mentions), you risk your content being swallowed up in a sea of posts and nobody seeing it. But, if you are using hashtags that are so niche and specific that it only has a handful of mentions, it’s unlikely anyone will be searching for it. To figure out the number of photos posted on a specific hashtag, simply type the word you’d like to use as a hashtag into the search bar on Instagram. Then check the number under the hashtag, as shown in the photo below. This number tells you how many photos using this hashtag are floating around Instagram right now.What’s a good size hashtag density?
To attract people who are really interested in your posts, we recommend that you find Instagram hashtags that have under 500,000 posts on them (unless you have a bigger following or a REALLY engaged audience, then definitely try working with bigger hashtags). And don’t be shy of including some that are 20,000 or under — these can really be the sweet spot for super-engaged users. Another reason to find Instagram hashtags sitting in the mid-range and smaller hashtags is visibility. When someone does a search on Instagram, the most popular photos sit in the Top Posts section. The rest of the photos reside in chronological order in Most Recent, as shown in the photo below.“If the hashtag has millions of photos in it, such as #beach, then any photo not making it to the top will quickly slide down the page to obscurity within seconds.”
Let’s say you took a photo of the beach in Santorini. Your photo would have so much more of a chance of making it to the prominent position of Top 9, if you use the hashtag #santorinigreece, which has under 100,000 photos in it, rather than #beach.