Every day, Pinners hop onto Pinterest to search for inspiration, products, recipes, outfit inspo and more. With over 80% of people discovering a new brand or product on Pinterest, it’s a seriously underrated and sometimes overlooked organic marketing platform.
The good news? You have the potential to reach an enormous audience through organic Pinterest marketing. Since Pinterest is first and foremost a visual search engine, it offers businesses and brands huge marketing opportunities to build brand awareness, maximize reach and boost conversions.
But, delving into the world of Pinterest can be daunting if you’re not familiar with the platform. Luckily, we’re showing you five killer Pinterest marketing techniques to maximize the reach of your Pins to target the right audience, get your content noticed and ultimately drive conversions.
1. Use Pinterest consistently
Like all social media platforms, the key to maximizing your reach and engagement is using Pinterest consistently. Not only does posting on a regular basis boost the reach of your Pins but it’s a key aspect in building an engaged community on the platform, too.
The more content you create, the higher your chances of getting discovered on the platform. But, that doesn’t mean you should just create content for the sake of posting regularly. You still want to post high-quality images that are relevant to your audience as visuals are essential to success on Pinterest.
Thankfully, you don’t have to constantly reinvent the wheel to show up on Pinterest. Instead, you can repurpose content from other social media platforms and tailor it to the Pinterest platform with the right dimensions and formats to create eye-catching Pins.
Plann’s Cross-Posting feature lets you create and share a single post across multiple social media platforms at the same time so you can repurpose content from Instagram to Pinterest and vice versa. Just tweak your captions, hashtags, and posting times for each platform to optimize your content for each specific platform.
2. Incorporate trends into your Pins
Let’s face it: trends are important across every social media platform, and that includes Pinterest too.
You’ll want to incorporate trends into your Pinterest content to reach a wider audience and maximize reach and engagement. Since Pinterest acts like a search engine for discovering products, trends are essential to your success on the platform.
Pinterest has done the hard work for you with their trends tool which helps you find different trending topics that you can incorporate into your content. Simply type in a keyword and you can see how many people have searched for it and integrate those keywords into your Pins description to boost the visibility of your content.
The Pinterest trends tool also allows you to see detailed insights about those keywords like the demographics of those using keywords to make sure the keywords you include will target your ideal audience.
3. Use text overlays on your Pins
Text overlays on your Pins act as SEO keywords and phrases which influence how your Pins appear in Pinterest search results. Nailing your text overlays and harnessing the right keywords can help maximize your reach and engagement.
Pinterest themselves have said that text overlays and Pins that are designed with clicks in mind lead to more people taking action. In fact, Pins with text overlay containing the word ‘new’ lead to nine times higher brand awareness.
Make sure to include information in your text overlays about your products and services that will help convert people from the consideration phase to the purchase phase of the customer journey or will increase clicks to your desired action like your website or blog.
Pinterest recommends highlighting parts of the Pin in your text overlays that aren’t so obvious from the image like a special feature of a product. On the other hand, if you’re promoting your blog, you’ll want to include engaging and insightful text overlays and SEO keywords relating to your blog topic.
Again, you can use the trend tool to find relevant keywords relating to the product, service, or niche topics of your Pins to maximize visibility to a wider audience.
4. Use relevant keywords in your Pin descriptions
Not only does the Pin itself matter, but the keywords in your Pin’s description matter too.
The text you choose to include in your Pins influences who your content reaches. Including relevant keywords and phrases in your description will help you boost the visibility of your Pins in Pinterest’s search engine and in other search engines like Google, too.
Pinterest recommends including written copy that’s relevant to your Pins like ingredient lists for recipe Pins. Plus, make sure to include the most engaging and compelling parts of your pins with a strong CTA with words like ‘shop’, ‘find’ and ‘buy’ to drive traffic to your website or blog.
That way, your content is reaching the right people who are most interested in your content and drives action to your important assets.
5. Harness topic tag in your Pins
One of the most essential parts of maximizing the reach and visibility of your Pinterest content is always remembering to topic tag your Idea and Video Pins. You can add up to 10 topic tags on your Pins which will help you reach people searching for those ideas.
It’s a good idea to tag a variety of relevant topics related to your content in order to boost the reach of your content. To find topics simply search relevant keywords and Pinterest will show the different categories from topics like ‘Blogger’ to ‘Home Decor’ and ‘Social Media Marketing’ which you can use to tag your videos and Idea Pins.
This will help people find exactly what they’re looking for and ensures people searching will come across your Pins, which can further direct your audience to your website or blog to find out more information.
Ready to supercharge your success on Pinterest?
Looking for an all-in-one content creation suite that allows you to manage your social media channels effortlessly? From mapping out your strategy, and designing your graphics to repurposing your content, you’ll find everything you need inside Plann.
Go on, and redeem your 7-day free trial of Plann Plus. If you don’t like it, keep using Plann for free!
