Black Friday is fast approaching. If you haven’t got a content plan secured yet, there’s no time like the present… and the best way to accelerate this process (so you can spend less time thinking and more time doing!) is to use AI.
The social media landscape has changed a lot in the past year, particularly because of how widely we’ve adopted AI models like ChatGPT as an industry. Now, we’re seeing more AI-driven content than ever before, and the quality continues to level up month after month.
So, we’re quite certain this Black Friday and Cyber Monday, we’ll be seeing a barrage of fun, engaging AI-generated social media post ideas.
Embrace the power of automated content ideas generation this holiday sale season with our list of over 20 tried-and-tested AI prompts for your Black Friday social media posts.
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How can AI help with your brand’s Black Friday social media posts?
If you need a little push to give AI a try for your business this Black Friday, here are our top reasons for GPT’ing your way to social media success:
- Support your own ideation: Sometimes, ideas are hard to come by – especially when you run your own business and your mind’s in a thousand other places! Instead of agonizing over a brainstorm, work with ChatGPT or another AI tool to spark inspiration and get your creative juices flowing. You’ll probably need to adapt or tweak its output, but it’ll give you a much-needed start.
- Think outside the box: We all get stuck in creative ruts on occasion. By using our Black Friday GPT prompts, you’ll provoke outside-the-box thinking from your chosen AI tool that you may not have otherwise landed on for your brand.
- Get best practice tips: Best practices and trends for each of the major social media platforms change constantly, so instead of trying to keep up to date, why not ask AI to do it for you? This will cut down your content creation time significantly, and you’ll be certain that what you have created is fit for purpose.
- Speed up the content creation process: Black Friday is on 29 November, 2024 – which means it’s not very far away! Put your social media content creation into high gear with AI so you can churn out something engaging, fun, and effective for the upcoming sales season.
5 AI Black Friday prompts to build hype
In the lead-up to Black Friday, it’s all about inspiring anticipation amongst your audience – both new followers and dedicated buyers.
To help you build the hype on social media, use these Black Friday GPT prompts:
1. Help me foster anticipation amongst [target audience] for [brand] on our main social media channels, [list channels], by creating a day-by-day social media plan for the 2 weeks leading up to Black Friday and Cyber Monday. Ensure at least a third of the post suggestions are trend-based videos.
2. Generate a multi-channel social media countdown for [brand] this Black Friday and Cyber Monday with platform-specific visuals, product teasers, and engaging CTAs to build excitement. Please include suggestions for trending audio, stock assets to leverage, and captions to accompany each post.
Use Black Friday GPT prompts like this one to help build hype in the busy sale season.
3. [niche] brand’s team preparing for Black Friday. The aim of the videos should be to tease our Black Friday and Cyber Monday offers, and portray our team authentically to build trust. Please include two videos per week leading up to Black Friday on 29 November.
4. Write me a brief for an Instagram feed countdown post with sneak peeks of [brand’s] Black Friday deals to tease the sales without revealing them. To accompany this, provide me with hashtag recommendations, trending audio suggestions, and a caption in the [brand] brand voice.
5. Help me develop a ‘Black Friday Wishlist’ series for Facebook Stories, showcasing upcoming products with engaging captions and interactive polls. Write me a brief for each slide including copy and a design overview adhering to [brand’s] brand guidelines.
5 AI Black Friday prompts to communicate your best deals
Getting your audience excited is just one piece of the puzzle! Whether you’re a business owner or a marketing manager, it’s up to you to show off those major deals and explain why they’re better than your competitors’.
Social media is the perfect place to communicate your Black Friday and Cyber Monday deals to your customers. Create content that converts using these AI Black Friday prompts:
1. Suggest five high-performing content ideas for Instagram to help promote [brand’s] top Black Friday and Cyber Monday deals, with the aim to publish one post per day during the sale period.
2. Generate 10 attention-grabbing headline and subhead combinations to use in Black Friday carousel posts for our [niche] brand that highlight the best deals across Meta platforms.
Tailored AI Black Friday prompts can help you leverage social media trends and best practices to elevate your content and encourage sales.
3. Write a concept for ‘before vs. after’ visuals to showcase product transformations tied to [brand’s] Black Friday deals. Design these as TikTok photo mode posts and Instagram carousels – be sure to differentiate the content based on the channel. Include suggestions for trending audio to leverage to reach more people.
4. Design and write the copy for a series of five LinkedIn posts to shout out [brand’s] best Black Friday and Cyber Monday deals. These posts should reflect our Black Friday theme of [theme]. Include both the copy to include on the image/video, as well as the accompanying caption with up to five high-performing hashtags.
5. Generate three trending video ideas for YouTube Shorts to explain why [brand’s] Cyber Monday sales are superior to our competitors’. Write a shotlist for each video and include steps to create them using real resources or through AI video creation.
5 AI Black Friday prompts to reach new customers
Black Friday is the biggest sale of the calendar year, hands-down. So it’s also your biggest opportunity to attract a wider audience and convert them to loyal brand customers.
Use these Black Friday AI prompts for social media to generate wide-reaching and attractive content that will get your target audience on-side:
1. Based on current trends, write me the storyboard and brief for a funny TikTok to promote [brand’s] biggest Cyber Monday deal, [deal details]. Include two characters [add information about talent you have access to]. Adhere to platform best practices including length, hook, and text on screen.
2. Write a first-time customer engagement campaign plan for my [niche] brand with special incentives for Black Friday, adaptable for organic posts and ads across Facebook and Instagram.
3. Draft me a series of YouTube Shorts video concepts to be utilized in the lead-up to and on Black Friday 2024 for my [niche] brand. The central theme of the video should be [theme] and the aim is to attract new customers.
4. Conceptualize a pre-Black Friday giveaway campaign to run on Instagram to build our [niche] brand’s following ahead of the sale season. Include recommended terms and conditions for the competition.
A screenshot of the Claude.AI interface generating a Black Friday Instagram campaign for a beach accessories brand.
5. Design a ‘Did you know?’ campaign for social media, featuring facts or trivia about [brand and/or products] to build anticipation for Black Friday and introduce our brand to new customers. Be specific about the best platforms to use, as well as hashtags to include and the cadence of the posts.
5 AI Black Friday prompts to inspire repeat customers
Want to keep ‘em coming back for more this Black Friday? Chances are, with the right deals and some great social media marketing, you’ll be able to effectively re-engage lost buyers or past customers to click ‘add to cart’.
Try these ChatGPT Black Friday prompts to get you started:
1. Draft up a plan for our [niche] brand to execute on our Instagram broadcast channel to engage our existing followers in the two weeks leading up to our Black Friday sale. Include at least one message per day with the aim of keeping them intrigued, building hype, and fostering exclusivity.
2. Help develop a remarketing ad campaign for Facebook and Instagram to target previous customers of our [niche] brand this Cyber Monday. Include recommendations for the ad creative, copy, and parameters.
3. Plan a loyalty campaign for existing [brand] followers to be sent via SMS, offering VIP customers exclusive discounts and insights into what will be on sale, as well as early access.
4. Generate me a series of branded images teasing the return of a fan-favorite [brand] product this Black Friday. Suggest copy for each image with the aim of re-engaging past customers who have previously purchased this product. Provide the images in various sizes to adhere to specifications for Instagram, Facebook, and LinkedIn.
5. Plan a series of TikTok videos to air during the Black Friday sale to incentivize existing customers of my [niche] brand to place a new order with a minimum value of [amount]. Your video concept suggestions should center around the employee-led content trend.
AI Black Friday prompts like this one can brief your sale season TikTok videos in minutes!
5 AI Black Friday prompts to support your social media efforts
If you’re killin’ it on social media, it’s important your other channels help, not hinder, your efforts this Black Friday.
Consider these Black Friday AI prompts to firm up other digital marketing strategies to complement your social media presence:
1. Write me a 3-week email marketing plan to support [brand’s] Black Friday and Cyber Monday content calendar, attached, at a cadence of [number] emails per week. Leverage current email marketing trends and best practices.
2. Brainstorm at least seven out-of-the-box paid ad ideas to help my [niche] brand stand out on Meta platforms this Black Friday and Cyber Monday. Include suggestions that span available content types, including statics, 7-second videos and 15-second videos.
3. You are an expert email marketer with up-to-date knowledge for 2024. Generate 10 click-worthy email marketing subject lines that can be A/B tested to kick off our [niche] brand’s Black Friday sale. Include emojis in at least half of your suggestions.
AI Black Friday prompts like this one can generate unique, catchy email subject lines to promote your brand across channels.
4. Draft me a series of SMS messages that can be sent to our existing customer base for [brand], a [niche] brand, to announce our Cyber Monday sale. The theme for our Cyber Monday campaign is [theme], so the text messages should reflect this. Be sure to keep best practice in mind, and don’t go over the character limit for a single text.
5. Craft me an influencer engagement plan to support our [niche] brand’s Black Friday sales for 2024. We want to work with [number] influencers and have a budget to accommodate [x] macro, [x] micro, and [x] nano influencers. Map out the plan for engaging them from [time period] until [days/weeks] post-launch. Include suggestions on where to find the best influencers and how to most effectively communicate with them to ensure content is up to speed.
Equipped with these valuable AI Black Friday prompts, you’ll be in control when creating social media content for your brand this sale season.
As always, don’t forget that effective AI use is about continuous learning – so if a prompt doesn’t yield ideal results the first time, tweak it or provide the AI with more information and try again. Happy Black Friday!
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