We’re gearing up for the biggest sale season of the year, and a huge chunk of the process is ensuring your brand shows up online through Black Friday social media posts, email communications, and other digital marketing efforts.
If you’re reaching for Black Friday ideas to supplement your sales on social media and other digital channels, why not ask AI to give you some support with content creation? Artificial intelligence tools have more smarts than ever – and now’s the perfect time to use them to your advantage to create stunning graphics, engaging captions, and more.
To take all the guesswork out of leveraging AI this Black Friday and Cyber Monday sale season, we’ve put together our comprehensive guide to using AI content generators for marketing success.
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What is an AI content generator?
AI content generators are programs driven by artificial intelligence technology that can quickly and easily generate custom content from prompts provided by you, the user.
This content may be text-based or visual. If you’re familiar with AI tools like ChatGPT, you’ll understand the concept of generating written content – but many AI content generators also have the ability to whip up images and videos from scratch.
Tools like Plann’s AI Content Generator can help you create AI content on social media to support your Black Friday marketing efforts.
Some of our favorite AI content generators include Canva’s AI Image Generator, Midjourney, and of course, Plann’s built-in AI Content Generator. One thing they all have in common is that they aim to make the content creation process easier, faster, and more effective for marketers.
Why use an AI social media post generator for your Black Friday campaigns?
If your current promotional plan is feeling a little lackluster, an AI content generator could bring your Black Friday marketing ideas to life in a big way. Here are just a few of the benefits of using AI content on social media:
- Save time: Black Friday is looming near, so you’ll need to speed up your content creation to make sure you’ve got everything covered for the big event! Using a graphic design-based AI content generator will cut your content creation time in half by minimizing the amount of manual ‘pixel pushing’ you need to do when designing assets. These tools can also help you save time by automating repetitive design tasks, such as generating the same asset with different copy.
- Minimize costs: No room in the budget this Black Friday? AI’s got you covered. While AI can’t replace a human touch – and shouldn’t – it’s a helpful invention when you’re strapped for cash and time. You might need to refine your prompts and do some post-content generation tweaking, but an AI content generator will at least put you on the right track ahead of Black Friday, with ideas, captions, and even images.
- Stay reactive: In the digital world, it’s important to listen to what your audience is saying and tailor your marketing to acknowledge their likes and dislikes. However, being reactive is resource-intensive, so if you don’t have a big team behind you, you’re going to need some help – which is where an AI content generator will come in handy! Keep your Black Friday social media posts and other digital efforts fresh throughout the sales season by quickly and efficiently generating content as needed.
How to use Plann’s AI content generators this Black Friday
Plann has two AI social media post generators built into its interface to make content generation an absolute breeze, whether you’re scrambling at the last minute to fill your content calendar or planning months in advance.
Using Plann’s AI Content Generator
Plann’s AI Content Generator is an ideation tool that leverages the latest trends in social media to help you envision fresh and engaging posts. Think of it like a marketing assistant whose sole job is to stay across social media best practices.
Give the AI Content Generator a go this Black Friday and Cyber Monday by following these steps:
1. Open the AI Content Generator and select a goal to trigger initial ideas.
2. Next, tailor the AI Content Generator’s output by providing further information about your brand and business objectives.
3. If you already have an asset prepared, upload this to continue to refine the social media ideas provided by the Plann AI Content Generator.
4. Once you’re happy with your chosen idea, use Plann’s AI Caption Generator to write an accompanying caption that speaks to your target audience and delivers on your goals.
5. Then, simply select your channels and hit ‘schedule’ to free up future you’s time and energy. No manual cross-posting is needed – you can do it all within Plann at the click of a button.
Plann’s AI Content Generator will make it easy to develop fresh Black Friday social media posts when you’re all outta ideas.
Using Plann’s AI Caption Generator
Figuring out the perfect caption for your Black Friday social media posts could be a time-consuming process, but it doesn’t have to be with Plann on your side! Our AI Caption Generator automatically brainstorms captions and hashtags using best practice data and industry-relevant information.
Use the AI Caption Generator to free up your time like so:
1. Open the AI Caption Generator within the Create section of your Plann dashboard (click the lightbulb icon to get started!).
2. Input the relevant information about your industry, tone, and the aim or theme of your social media caption.
3. Hit ‘Generate caption’ to trigger your first caption idea.
4. From here, you can make tweaks yourself, or regenerate a new idea if you’re not happy with it. You can also regenerate new captions to suit different voices or social media platforms.
5. When you’re satisfied with what you’ve created, go ahead and schedule your post using Plann as usual!
The perfect caption is in closer reach than ever with Plann’s AI Caption Generator on your side.
5 creative Black Friday marketing ideas to leverage using an AI content generator
Still not sure how to harness the power of AI content on social media this sales season? We’ve got a few Black Friday ideas to help you build your content calendar.
1. Dream up a trending TikTok video to announce your Black Friday sale
Using an AI social media post generator like Plann’s, leverage the latest digital trends and apply them to your brand to create a TikTok video idea worthy of virality. Plann will give you up-to-date insights into what’s performing well on TikTok, then apply them to your brand or industry to best appeal to your audience. You could even try using another AI platform like ChatGPT to write your script and storyboard – then, all there’s left to do is film, edit, and post!
Stuck for ideas? Plann’s AI Content Generator can help you dream up new Black Friday social media posts based on current platform and industry trends.
2. A/B test engaging captions to accompany your sales-based posts on Meta platforms
All good marketers know that testing makes continual success possible, and it’s just as important during major events like Black Friday. If you’re running Meta ads this sale season, use an AI content generator to create a bank of adaptable captions for your A/B testing. Plann’s AI Caption Generator is the perfect tool for this – simply generate and regenerate captions to develop options with different hooks and structures.
3. Generate captivating AI video content featuring your products
Don’t have access to a videographer or animator this Black Friday? This is your sign from the universe to try AI! Using a tool like the new TikTok Symphony Creative Studio, you can generate all-new video assets from existing product imagery. While options are understandably limited, this will fill the gap for your Black Friday social media posts and then some, especially if you plan on running TikTok ads.
TikTok Symphony AI Creative Studio is another great tool to support your Black Friday marketing ideas.
4. Repurpose fan-favorite assets for Black Friday with fresh ideas
If you don’t have any time or resources to create new marketing assets – whether that’s photography, graphics, or video – try thinking outside the box with AI! Input your existing assets into Plann’s AI Content Generator, then trigger new social media ideas by adding context around the Black Friday/Cyber Monday sale season. You might be surprised at how quickly it sparks your creativity and how easy it really is to work with what you’ve got!
5. Adapt existing social media image templates for Black Friday
Using an AI social media generator like Canva’s AI Image Generator, take existing templates you may have made for previous sales or events and quickly edit them to suit your Black Friday social media posts. This tool makes it easy to devise new photorealistic images using AI to complement your posts, as well as to shuffle around text, fonts, and colors to turn an old post into something entirely new.
Best practices for using AI content on social media during Black Friday
When using artificial intelligence as a digital marketer, there are always a few things to keep in mind. After all, AI is a new technology, and nothing replaces a human touch – but with the right prompts and edits along the way, it can come pretty close (and save you a bunch of time!).
Here are our top best practice tips for making the most of your chosen AI content generator this Black Friday:
- Give your AI context: The golden rule of using AI well is to provide as much context as possible. It makes sense – without a thorough understanding of your brand and objectives, you’re essentially asking a robot to pull ideas out of nowhere. Give your chosen AI tool a full rundown of your brand, your key objectives (both overarching and for the Black Friday sale season), any watchouts, and any other context you think is relevant.
- Explain your target audience: The content created by an AI is going to differ drastically based on the target audience and demographic information. For example, a yogurt pouch tailored to kids will be marketed very differently from one aimed at busy gym-goers. Tell your AI Black Friday tool everything it needs to know about your target audience to help it effortlessly create content that speaks to them.
@masterclass AI is like a blank canvas—what you tell it shapes what it becomes. Tips from @Allie K. Miller to help you create using AI #AI #tech #techtok #artificialintelligence ♬ original sound – MasterClass
- Show ‘em your stuff: Having a visual reference is a huge piece of the design puzzle, and by showing your AI tool past work, you can bridge that knowledge gap easily. Provide insight into your brand’s look and feel by feeding in brand guidelines and/or examples of past campaigns that have worked well for your brand to showcase your visual identity in action.
- Try, try again: Just like any other AI-related endeavor, content generation for your Black Friday social media posts and beyond will not be a one-and-done kinda gig. When the AI inevitably doesn’t nail it 100% the first time, provide feedback or tweaks to improve the output. Your AI will learn from this information, and the more you make these small improvements, the better the content you’ll receive back will be.
Use Plann’s AI to give your social media content a boost
Gone are the days of DIY-ing every element of your brand’s social media – with Plann on your side, you’ll cut your content creation in half and enjoy more time to spend on the big picture stuff. Within Plann, access the AI Content Generator to spark fresh ideas based on social media trends and always-up-to-date best practice tips. Once you’ve planned your post, use our AI Caption Generator to whip up the perfect caption to engage your audience.
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