In today’s digital landscape, TikTok has emerged as more than just a platform for entertainment. It has become a powerhouse marketing channel, offering huge opportunities for brands and businesses to reach their target audience, build a loyal following, increase brand awareness, and drive conversions.
But, as a brand or business owner, you probably wear many different hats and sometimes finding the time to nail your TikTok content strategy can be tough. That’s why we’ve done the hard work for you.
We’re showing you how to automate your TikTok strategy to plan your content in advance, use AI tools to streamline your workflows, auto-post your TikToks, and so much more.
Why TikTok Is Essential In Your Marketing Strategy
By now you probably know how big TikTok is, not just as a platform but as a powerhouse marketing channel. But, if you’re not sold on the idea, let us tell you why.
61% of TikTok users have engaged in eCommerce behaviors on the platform and 67% of users say TikTok has inspired them to shop, even though they weren’t originally looking to do so.
But, increasing conversions isn’t the only marketing goal you can achieve on TikTok.
Building brand awareness and increasing loyalty are also essential goals that TikTok can help you achieve. In fact, 73% of users say they feel a deeper connection to brands they engage with on TikTok, which is greater than other social media platforms.
6 Tips & Tricks To Automate Your TikTok Content Strategy
Now you know why your brand or business has to take advantage of the powers of TikTok, you need to create a winning TikTok content strategy that works for your schedule. Luckily, we’re showing you exactly how to do it.
1. Create Your Content Pillars
The first step to automating your TikTok content is to spell out your content pillars. Content pillars are the foundation of your content, providing you with a clear set of topics and themes that relate to your industry, product, or service offering and what your audience is interested in.
Dividing your content into different themes ensures you’re constantly posting about topics that relate to your niche and will help you attract your ideal audience. These themes also help you pull ideas from an endless supply of content that’s well thought out and in line with your business and marketing goals.
With Plann’s content strategy tools, you can easily map out your pillars in advance and use our drag-and-drop planner to curate the perfect mix of content on TikTok (minus the hassle).
2. Build A Content Calendar
Next, you’ll want to create a content calendar outlining the topics, ideas, and trends you want to cover. This will help you stay organized, and ensure a consistent and automated flow of content.
But, unlike other social media platforms, TikTok thrives on trending topics, formats, and sounds so make sure you leave some space in your content calendar for ad hoc and topical videos.
Alternatively, you can opt for a weekly TikTok content calendar, instead of a monthly one that incorporates all the trends for that week related to your industry niche. Either way, a content calendar will help you achieve an automated and consistent TikTok posting schedule.
3. Use AI tools To Streamline Your Workflows
AI tools can help automate and streamline your TikTok content strategy by helping you analyze trends, and provide you with audience insights, and viral content ideas.
You can save a heap of time by leveraging AI to suggest and recommend trending topics, popular formats, and sounds, and even help you generate engagement-hacking hashtags and captions in line with your brand identity and tone of voice.
4. Batch-Create Your TikTok Videos
Once you’ve made your content calendar, you can start batch-making your TikToks in advance. You’ll want to dedicate specific time blocks out of your week to create multiple TikTok videos in one go.
This lets you take advantage of your creative momentum and streamline your content creation process by setting up equipment, props, or locations once and filming multiple videos back-to-back. But, always remember that on TikTok you should always leave room for trending formats and sounds on an ad hoc basis to boost your organic reach and engagement.
5. Repurpose And Cross-Post Content
Another great way to streamline and automate your TikTok content strategy is to repurpose video content from other platforms and repost them on TikTok. If you’re already posting Reels, then cross-post them on TikTok. Plann’s cross-post feature can help you repurpose content across multiple social media platforms at the same time to streamline your workflows and save you heaps of time.
Plus, if you have longer-form videos on YouTube, you can edit and adapt them to suit the TikTok platform by editing them as shorter, vertical videos. This way, you can leverage your existing content library and save hours out of your week, too.
6. Auto Post Your TikToks with Plann
Once you’ve batch created your TikTok you can schedule and auto-post your videos in advance using Plann. This allows you to create content when you have time that fits your schedule and automatically post it at the optimized time when your audience is most online.
Here’s how to schedule your TikTok Video with Plann in 3 easy steps:
Step One:
Visit your TikTok workspace and upload your TikTok video that meets the requirements.
Step Two:
Choose when you’d like Plann to publish your video to your TikTok account, and choose your public + share settings.
Public to Everyone: Everyone on TikTok can view your video.
Mutual Followers Only: People you follow, who follow you back, can view your video.
Self Only: This video is private; only you can see it.
Step Three:
At your chosen time, your video will be published directly on TikTok!
Ready to supercharge your success on TikTok?
Looking for an all-in-one content creation suite that allows you to manage your social media channels effortlessly? From defining your strategy, and designing your visuals to repurposing your content, Plann has everything you need.
Go on, and redeem your 7-day free trial of Plann Plus. If you don’t like it, keep using Plann for free!
