Video content is booming! An incredible 91% of consumers want to see video content from the brands they care about, which means there’s no shortage of opportunities to make an impact.
If you want to create stand-out Instagram Reels and TikTok videos, you need to know how to edit like a pro. Choosing the right video editing app can make it easier to boost your content quality and exercise your creativity while also improving reach and lifting your engagement rates. Win-win!
If you’re searching for the perfect video editing solution and wondering where to begin, you’ve come to the right place. Here are ten of our top user-friendly recommendations to help you produce unbeatable Reels and TikToks.
What features should you look for in a video editing app?
When it comes to choosing a good video editor, there are a few key things you should look for.
First, try to opt for a software program with a clear, intuitive interface. Editing videos should be easy with the right tools on your side, so you need a solution that prioritises usability and delivers a seamless experience.
It’s also a good idea to think about special effects and other more advanced editing features. Do you need to apply unique transitions or on-screen text? What about animations or graphic design integrations? Choose an application that is capable of meeting these needs.
Finally, think about saving and exporting options. Some programs export to the Cloud, while others support specific file types and quality levels. You should be aiming for the easiest export with the highest possible final resolution.
Are there free video editing apps available?
Hoping to find a free video editing app? There are a number of great editing tools available at zero cost, although these will always come with their limitations. Other apps may operate on a fee or subscription model, but this doesn’t mean you have to break the bank. Many platforms offer a free version, or even a temporary free trial of more expensive software.
How can you improve your video editing skills?
Improving your video editing skills is easy when you take steps in the right direction. The key is to get to work and develop your abilities over time.
As you start editing videos, you’ll learn your way around your video editing software. Practise your skills, and be open to learning new techniques and approaches. Don’t be afraid to try your luck with more advanced features, and try to get a sense of what works for your unique audience.
If you’re still keen to develop your craft, there are many resources you can turn to for help taking your TikTok videos and Instagram Reels to the next level. You can even check out the latest insights on the Plann blog.
The Best Video Editing Apps for TikTok and Reels
Not sure where to begin when it comes to choosing a video editing app? Check out our top 10 picks!
1. CapCut
Price: From free to $25.99 / month
Compatibility: Android, iOS, and online
CapCut is TikTok’s own video editing tool which offers both desktop and mobile-based video editing tools. The system includes easy-to-use production controls alongside AI functionalities. With CapCut, you can apply powerful filters and effects, accessing both manual and automatic content adjustments. The platform even allows you to manipulate advanced graphs and keyframes to curate your videos 100% in line with your production goals.
Key features:
- Extensive visual and audio effects to choose from
- Search tools that make it possible to locate specific objects, people, and other media
- Professional-level color grading tools and capabilities
2. Canva
Price: From free to $164.99 / year
Compatibility: Web-based platform
Canva is unbeatable when it comes to image and video design! This innovative online platform works as both desktop and mobile video editing software. Even with the free version, you can easily create professional-looking visual content right within your Plann workspace thanks to our handy Canva integration. The Canva system has all the features you need. This online video editor is built to support users of all skill levels with click-and-drag design tools and pre-made Reel and TikTok templates on offer.
Key features:
- User-friendly interface with easy native animation tools
- Editable templates that provide a simple starting point for beginners
- Suite of free features and the option to upgrade to a paid, premium account
3. InShot
Price: From free to $17.99 / year
Compatibility: Android and iOS
InShot is designed to help you edit Instagram Reels and TikTok clips with ease. Better yet, if you’re just starting out, this can be a free video editor! The platform allows you to trim and split videos, as well as merge clips, introduce transitions and adjust clip speed in order to craft fast-moving and engaging video content. You can also access built-in filters, soundtracks, stickers, and more to help boost your social strategy.
Key features:
- Simple, easy-to-use features suitable even for absolute beginners
- Dedicated tools for compatibility with Instagram and TikTok requirements
- Excellent transition features and other editing tools
4. Movavi Video Editor
Price: From free to $49.95 / year
Compatibility: Windows and iOS
Movavi offers an intuitive video editing pathway! This video editor app is designed to help you create eye-catching designs, even offering AI-powered motion tracking and background removal options. Whether you’re a TikToker, Instagram influencer, social media content creator, or video producer, Movavi provides templates, animations, filters, transitions, and more, alongside an automated system set up for simplified mobile video editing, combining convenience and creativity.
Key features:
- Montage wizard for easier and faster montage slideshow creation
- A huge library of appealing visual elements like stickers and callouts
- Supports recording for high-quality voiceover
5. Animoto
Price: From free to $39 / month
Compatibility: Web-based platform
Animoto offers the ultimate video editing interface! This fast-paced, intuitive system offers all the tools you need to create incredible content. That includes ready-made templates for Instagram Reels and TikTok videos! Using Animoto, you can drag and drop elements onto the screen to produce engaging pieces of content. The system even offers a native stock library alongside the functionality to upload your own footage. Perfect for video editors keen to save time!
Key features:
- Drag-and-drop simplicity for design and video styling
- Cropping and trimming tools to help you edit video materials
- Fully customizable templates with simple, intuitive branding options
6. Filmora
Price: Free
Compatibility: Android and iOS
The Filmora app offers a full suite of features designed to help you create videos you love. Compatible with both Android and iOS devices, this app is all about control, allowing you to edit everything from layout and brightness to audio and sound effects. The system’s templates, presets, and stock footage options give you easy access to eye-catching content that’s bound to stop the scroll. What’s more, Filmora’s latest updates bring an AI twist! Automatic content creation is on its way!
Key features:
- Presets designed to help users create better Instagram and TikTok content
- Automatic editing features, including new AI tech innovations
- Integrated access to a huge royalty-free stock image and music library
7. PicsArt
Price: From free to $9.16 / month
Compatibility: Android and iOS
Say hello to PicsArt! This user-friendly mobile video editor makes it easy to create fun, engaging visual content, from static images to social-savvy video content. You can even get started with Instagram or TikTok-specific video templates. For Reels and TikToks, PicsArt includes trimming tools and resizing capabilities. That’s not to mention easy text adding, slideshow making, and subtitle creating. When you’re happy with your project, saving and downloading your file is super simple.
Key features:
- Full media library, including stock images and fun stickers
- Simple editing features, including both video and text control
- Great feautres available even for users on a free plan
8. Adobe Premiere Rush
Price: From free to $87.99 / month
Compatibility: Android and iOS
Adobe Premiere Rush makes it easy to edit quality content on the go. The platform offers basic editing controls, including trimming, cropping, and transition effects, alongside more advanced features. All in one convenient location, you can capture and refine original content and achieve smooth, professional production results. Plus, you can integrate with other tools within the Adobe Suite!
Key features:
- Tailored editing controls and transition effects are easy to use
- Intuitive saving, exporting, and sharing features for simple distribution
- Easy audio adjustment, including imports, voiceovers, and ducking controls
9. Clipchamp
Price: From free to $17 / month
Compatibility: Web-based application
Clipchamp provides easy access to simple yet comprehensive video editing controls. You can access basic edits and advanced tools, curating content based on easy-to-use templates. The system offers a range of transitions and special effects, as well as AI controls, including speech-to-text technology, and an extensive royalty-free image library.
Key features:
- Automatic video transcriptions in minutes
- Easy background edits and video resizing options with automation
- Auto-compose tools capable of creating videos from scratch using AI
10. Vimeo
Price: From free to $132 / month
Compatibility: Web-based application
Vimeo is a diverse and user-friendly editing application capable of crafting content suitable for any social media platform or distribution channel. You can use Vimeo to apply a range of high-level edits, including special effects. The system also offers AI tech designed to streamline the production process, alongside integrations with popular organizational apps and software tools.
Key features:
- Access to detailed video metrics and performance analysis tools
- Capacity to integrate ads, subscriptions, and other monetization options
- In-built live broadcasting tools and distribution options
11. Submagic
Price: From free to $14 / month
Compatibility: Web-based
Meet Submagic, a powerful tool for anyone looking to create engaging video content with ease. Submagic offers automatic captioning, subtitles, and even translations for videos, making it ideal for content creators and social media managers alike. Whether you’re crafting a YouTube video or using it as a Facebook reels maker, Submagic’s AI-driven features simplify the process. You can effortlessly add captions to videos, adjust styling, and even translate into multiple languages—all without needing advanced editing skills. Once you’re done, exporting your polished video is quick and straightforward.
Key features:
- Automatic captioning and subtitle generation
- Multiple language translations for global reach
- Customizable styling and text controls
Schedule Video Content with Plann
When you’re confident that your videos are everything you want them to be, it’s time to share them with the world! With Plann, you can access intuitive, easy-to-use social media scheduling tools that help you publish content seamlessly.
The best bit? You can effortlessly auto-post your brilliant Instagram Reels and TikTok videos through Plann too.
So what are you waiting for? Sign up for a FREE 7-day trial of Plann today!
