How To Show Up Consistently
on Social Media with CloudSpot’s Founder and CEO, Gavin Wade

Discover what it takes to succeed on social media as a photographer with these top tips from Gavin Wade, Founder and CEO at CloudSpot. 

Gavin Wade is the Founder and CEO of CloudSpot, a consolidated platform created to help photographers build a thriving creative business. After over a decade working as a professional wedding photographer, Gavin experienced first-hand the struggles of paying for multiple monthly subscriptions to stay organized. In response, CloudSpot offers a studio manager, online galleries and a print store all under one roof to help photographers offer an amazing experience to every client from beginning to end.

Helping Photographers Thrive on Social Media

It’s no surprise that CloudSpot and Plann’s integration has been a big hit for photographers across the globe. In fact, this partnership solves two key problems for photographers.

Firstly, with CloudSpot’s integration with Plann, photographers can now instantly access all of their image collections from anywhere and easily import a batch of as many photos as they want directly to their Plann library, ready to share with their social media channels.

Secondly, Plann’s content creation tools (from AI-generated post ideas to our AI caption writer and even our powerful hashtag manager) make it easy to craft the perfect story to accompany their imagery.

Building A Winning Social Media Strategy

For Gavin and his team, leveraging Plann’s all-in-one social media suite has made it easy to build a high-performing social media strategy. With Plann’s strategy tools, the CloudSpot team can easily organize and plan posts with purpose and map out content strategically while ensuring their grid looks cohesive and visually appealing.

Plus, Plann’s drag-and-drop visual feed planner makes it easy to preview the brand’s feed before posts go live. With Plann’s advanced analytics, the team can gain detailed insights into what’s working to continually refine their approach and grow their online presence.

Gavin’s Top Tips For Photographers On Social Media

• Leverage Plann to simplify your social media efforts
  “From visual planning to ensure a cohesive feed to content strategy support, scheduling tools, analytics, hashtag optimization, and even AI features—Plann takes the stress out of social media management so you can focus on your craft.”
• Invest time in learning social media strategy
  “Plann’s resources, like their newsletters and the Social Media for Photographers Masterclass, provide valuable insights into mastering these strategies, helping you stay ahead.”
• Be present and show up consistently
  “Share behind-the-scenes content like sneak peeks of photoshoots, lighting setups, or editing processes. This personal touch helps potential clients connect with you on a deeper level, beyond just the finished images.”

Bonus: Gavin’s Favorite Photographers To Follow

Photographers: are you looking for inspiration on social media? Gavin recommends hitting ‘Follow’ and join the communities of these top-notch photographers.

• Erica and Jon Hayes
  “Whether they’re capturing lifestyle shots or sharing relatable content for photographers, their energy and creativity always shine through.”
• Hope Taylor
  “Hope Taylor started her photography business at 16 and is now one of the well-known photographers and educators in the industry.”
• Katelyn James
  “She consistently shares valuable insights and behind-the-scenes tips, helping photographers grow their businesses.”
• Maddie Peschong
  “Her feed is equal parts creative, motivational, and filled with real-life moments that remind us why we do what we do.”
  

If there is one thing Anastasia recommends photographers focus on in their social media content, it would be authenticity,

👋 Hey, photographers! Are you ready to kick-start your social media marketing? Take the confusion and guesswork out of what to post with this FREE 30-day content calendar, tailored to photographers just like you.