How to Create a LinkedIn Company Page: Step-by-Step Guide and Tips

There are over 63 million companies on LinkedIn. Are you one of them?

If not, it’s time to hop onto the bandwagon, create a company page, and see what all the hype is about.

Especially if you want to grow your brand presence, and attract leads to your business while you sleep.

And with 900 million users, there’s a good chance your audience is there, waiting to discover one of your posts.

All you need to do is create a compelling company page on LinkedIn that will help you cut through the noise, provide value, and make sure your brand stays top-of-mind.

Here’s how.

Create graphics, draft captions and auto-schedule to LinkedIn without leaving Plann!

Why Your Business Needs a LinkedIn Page

So, what exactly are the business benefits of creating a company page on LinkedIn and not letting it collect dust?

1. LinkedIn is The #1 Platform for Lead Generation

LinkedIn is the go-to platform for professionals who want to stay connected, informed, and network. So it’s not surprising that 65 million decision-makers use the site, and 40% of B2B marketers say it’s the most effective channel for driving quality leads.

2. Your Company Page Can Boost Brand Awareness

Companies with a complete and active company page receive 5x more page views, 7x more impressions per follower, and 11x more clicks.

3. Your LinkedIn Company Page Can Increase Conversions

According to statistics from LinkedIn, brands see a 33% increase in purchase intent from ad exposure on LinkedIn. That’s not all. Audiences on the platform are six times more likely to purchase from a brand after seeing their content on LinkedIn.

How to Create a Business Page on LinkedIn

The good news?

Creating a LinkedIn company page is simple and quick.

All you need is 10 minutes.

Here’s what to do:

Step 1: Click the Work Icon (a square of dots with “For Business” underneath it) in the top-right corner of your LinkedIn homepage.

Step 2: Scroll down to the bottom and select Create a Company Page.

Step 3: Select your Page Type:

• Company: For small, medium, and large businesses.

• Showcase page: For sub-pages associated with existing pages.

• Educational institution: For schools or universities.

Step 4: Enter your company details:

• Company name and LinkedIn URL address.

• Website, industry, organization size, and organization type.

• Upload your logo and company tagline.

• Check the verification box that you’re authorized to act on the company’s behalf.

Step 5: Click the Create Page button, and you’re done!

Troubleshooting Your LinkedIn Company Page

Did you get an error message after clicking on “Create Page”?

…Or can’t see the option to get started?

Here are a few reasons why:

Your LinkedIn Account Is New

If you’ve recently created your personal LinkedIn account, you’ll need to wait one day before you can access the feature.

You Don’t Have Enough LinkedIn Connections

To create a LinkedIn company page, you need to have at least one connection. Send invitations to grow your network, and once someone accepts, you can try creating a page again.

The LinkedIn URL You Want Is Already In Use

Is the unique URL for your company page taken? Create a variation that isn’t in use. For example, if www.linkedin.com/company/plann is not available, you could try something like www.linkedin.com/company/plannthat. Get creative!

A Company Page With The Same Name Already Exists

Before you start creating a LinkedIn company page, do a quick search and see if an existing page exists for your business. If it does, request admin access from the page owner.

…What happens if a page exists, but it’s representing a different company? You can still create a LinkedIn page, but you’ll need to make sure you use a unique URL that isn’t taken.

The Best Practices for Your LinkedIn Company Page

Put your page to work and make sure it’s doing the most to attract leads and build your brand on LinkedIn.

Complete All Page Details

Want to boost your views with only a dash of effort? Fill out your page information.

Sure, it’s probably going to take a bit of time, but pages with complete information see a 30% increase in weekly views.

The main things you want to focus on are:

1. Your logo and cover image: This is your first impression. Make it compelling.

2. Customize your call-to-action button: Align it with your goals and use LinkedIn company page analytics to track the results.

3. Write a compelling “About” page: Use it to tell your brand story, sell your products or services, and use social proof to back it all up.

Post Consistently and Engage

A regular posting schedule on LinkedIn does two things:

1. Demonstrates the value of your business to your audience.

2. Keeps your brand top-of-mind.

Use your updates to educate and get feedback on your products or services, but don’t stop there.

Comment and engage with content from other Pages and LinkedIn members in your niche. It will help you get your brand’s name out there, without having to pay for ads.