7 ways to KA-BLOOM your Instagram
account with flowers!
Ahhh flowers on Instagram.
How I love thee.
For your fragrance, for your reminder to experience beauty in the moment and mostly, for all the ruffly prettiness and vibrancy you bring to Instagram!
There is almost nothing as evocative and aspirational as flowers to bring your Instagram account to life.
Whether you’re a creative/wellness guru/fashionista/ass kicking entrepreneur (or all of the above!), flowers are a wonderful way of accenting your feed with hits of colour, luxury, mindfulness, nature and femininity.
Here are my top 7 ways to add serious juice to your Instagram feed using fresh flowers.
Flowers on Instagram:
1. Keep it in the family
photostyling for instagram with @thedailyedit
(image source @thedailyedit)
Regardless of what your Instagram account is all about, effort to plan your image goes a long way.
Whether you’re focused on building a brand, highlighting a product, showcasing your personal style or communicating with your tribe, a beautiful, coherent photo will grab attention and keep your feed slick.
Using fresh flowers on Instagram in your images is an easy way to achieve this, and my favourite no fail method is to keep everything in the same colour family.
Try using flowers and accessories in all warm or cool tones, different shades of the one colour or even neutrals.
A crazy pop of colour on top of this gets you bonus points.
2. Lay it down
flatlay with flowers
(image source: @sistergoldenshop)
Almost nothing is as Insta friendly as a flat lay! And with flowers on Instagram, the possibilities are limitless.
Deconstruct your blooms into flower heads, leaves, stamens and petals and get creative. You can put together a flower mandala or piece of art, or just take your morning coffee from zero to hero.
3. Cliche is O-K!
valentino shoe cliche on Instagram
(image source: @sincerelyjules)
Let’s be honest, Instagram is all about snack sized content and sometimes what works is just what works.
Whether it’s that fashion blogger-esque top-down flowers-and-shoes shot (you know the one I mean), a close up snap of a sea of flowers at your local florist, or a lazy posy and sun hat on crumpled white sheets…
It’s well worth spending the time checking out what your audience loves and engages with, and if there’s a cliche shot that always seems to do well, you may as well capitalise on it (with tonnes of your flavour of course – why not sparkly Doc Martens rather than studded Valentinos)! And if you’re going there, don’t forget the hashtags.
4. Flowers on Instagram – Keep.It.Simple.Stupid.
floral arrangements by BloomBox Co.
(image source @bloomboxco)
Want tonnes of likes and comments?
When it comes to flowers, more is usually more.
The key is to keep it simple! Simple for your audience to engage and fall in love with, that is.
That means lots of white space in your images (figuratively and literally speaking), and an easy to zero in on focal point that just has you itching to double tap. Think one gorgeous bloom right in the centre of your pic.
As always, don’t forget to just ask for what you’re after in your caption (“like if you love!”, or “follow me for more gorgeous blooms”). Like I said, simple!
5. So Much Pun
(image source: @bloomboxco)
Orchid you not.
Everyone loves a pun these days, and flower names are blooming perfect for that fun caption that is so daggy it’s right on point.
So Keep Calm-omile.
And Pun On.
6. Love those angles
You look beautiful
(image source @luisabrimble)
You can have SO much fun playing with angles with flowers.
Replace your head with daisies, sure thing!
Peonies bigger than your 3 year old toddler? Why not!
7. Forget perfection
(image source: @linda_lomelino)
Never let perfection get in the way of a good photo.
Embrace your inner hipster because there’s beauty and a certain whiff of authenticity in every little caterpillar nibble or sexily wilted bloom. Who wants an Instagram feed that looks like stock photography anyway?
Hopefully my top tips have you pumped and ready to get blooming creative with your next post.
Share your flower adventures with us!
You can find me @bloomboxco using the hashtag #omgflowers
AUTHOR – Philomena kwok
Philomena Kwok (@philomena_kwok) is the co-founder of Sydney + Melbourne based BLOOMBOX CO where she mixes her passion for DIY, flowers and sharing joy with a stunning floral subscription service.
Order a box of beautiful stems and follow the video arrangements that are paired with each delivery to become a florist in your own home!