Use this rule: How to advertise a discount when
you’re not sure to use % or $ OFF?
Wanting to advertise a discount on your products, and can’t work out how to get it to sound the most appealing?
Is it (%) by percentage? ($) or, by the dollar number?
Firstly, how much should your discount be?
This is entirely up to you and your goals for your business – unfortunately we can’t help you with this part.
HOWEVER! Whatever you decide – making it sound as appealing as possible is where we can help!
Use ‘The Rule of 100’ when you advertise a discount
How does it work in real life?
The rule suggests that because the sales value is over 100, you’d use the dollar figure of $200.
Now let’s apply the discounts and see how much more appealing the $ amount looks?
Let’s try advertising a discount that’s UNDER the 100 rule.
Say your product is $80, and you’re going to discount your product by $20.
Although a big discount, the dollar figure falls underneath 100. Let’s see how the rule of 100 works with this pair of sunglasses.
The rule of 100 tells us that because the saving is under $100, then we should be confident that the version with the % will be much more effective when you’re working out how to advertise a discount.
Let’s see how it sounds and looks.
We definitely agree.
Go forth and discount!
The ‘Rule Of 100’ has been inside the toolkit of marketers and retail experts for years, and now you can use it in your own collateral too!
Feel free to comment your thoughts, share this post to help your own community or bookmark for when you’re ready to advertise a discount for your next product.
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Our productivity, branding, strategy and scheduling tool for Instagram helps you create hype on the lead up to your next discount.
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