With 445 million monthly active users, Pinterest has plenty of power! The platform is designed to make marketing easy and offers great reach and engagement opportunities for brands and creators.
On Pinterest, great visual content is key. When you create Pinterest graphics that capture an audience’s attention, you can generate interest and engagement that helps your brand (and its Pinterest presence) grow. Easy!
Developing a strong, effective Pinterest marketing strategy doesn’t have to feel overwhelming. With the right skills and knowledge to guide you, you can produce click-worthy Pinterest pins in no time and start driving more traffic to your content.
Wondering how to craft engaging visuals that take your Pinterest account to the next level? Here are five simple ideas to get you started!
Why Visuals Matter on Pinterest
Research shows that Pinterest drives 10 times more off-platform brand searches than any other social media platform! That’s because Pinterest is a visual search engine, a platform customers visit to inspire their next purchases.
This means that the Pinterest app can provide incredible opportunities for extra organic discoverability.
Getting visuals right on Pinterest can help you stand out from the crowd and give consumers a reason to care about your brand and the products or services you offer. Well-designed graphics can capture an audience’s attention and encourage greater engagement results. Over time, this can lead to business growth.
In a world where 91% of consumers prefer visual content to written content, a strong design approach can help you revolutionize the way you think about digital marketing. You know what they say: a picture is worth a thousand words.
5 Steps to Great Pinterest Graphics
Want to improve your Pinterest content but feeling unsure of where to begin?
When you know how important great visuals are, it can be easy to feel confused about the design process. Luckily, anyone can craft effective, meaningful content. All you need is a drive to chase impact for your brand and an awareness of a few basic principles.
As you set out to construct a winning Pinterest strategy, keep these five simple steps in mind!
1. Follow the Rules
Before you can plan for Pinterest marketing success, you need to know the rules of the platform and understand how to follow them.
The best, most effective Pinterest pins are those that align with Pinterest’s ideal creative specs. For example, the ideal aspect ratio for a pin image is 9:16. While you can use other sizes, the most click-worthy Pinterest graphics stick to what’s tried and true.
Your file size should be a maximum of 20MB for images and 100MB for videos. By working within these guidelines, you can ensure that your pins retain the highest possible quality. You could even benefit from an algorithm boost that shows your content to more app users!
Don’t forget to experiment with different visual Pin formats, such as Carousel-style Idea Pins, Rich Product Pins and even videos on Pinterest!
2. Brand your Content
Effective branding is a critical component of any social media strategy, and that includes Pinterest! By integrating clear branding elements, you can make your brand instantly recognizable.
Develop a Pinterest strategy that relies on your existing branding materials, from your logo and brand colors to your chosen tone of voice and communication style. Staying on brand can help you build your reputation and grow an engaged online community.
When you use strong branding to tie all your Pinterest pins together, it’s easy to help other users get to know who you are and what you do. Over time, this can help you generate more credibility as you build your impact, within the Pinterest app and beyond.
3. Catch Your Audience’s Eye
Eye-catching designs are important if you want to stop the scroll and make people take notice of the pins you produce, so put in the extra work to create excellent designs.
Use intuitive, beginner-friendly graphic design tools to quickly and easily create high-quality images for Pinterest marketing. Use sharp, un-pixelated images with easy-to-read text and creative visual elements that help to articulate your message and value.
The more engaging your designs, the more likely it is that Pinterest users will stop to see what you have to say. This can lead to more people discovering your brand and even clicking on your pins to visit your website and other social media accounts.
Looking for a simple way to bring your Pinterest graphics to life? Dive into Plann’s Canva integration, allowing you to design on-brand visual assets right within your Plann workspace.
4. Design in Batches
A great Pinterest marketing strategy means planning ahead for success! Creating multiple pins at once can help you save time and stay ahead of the curve.
Instead of preparing your pins one by one, take some time to produce content in batches before you need it. Create evergreen images and videos that you can use at any time, as well as preparing in advance for specific campaigns or events.
Batching content can be incredibly helpful as you develop your broader Pinterest marketing approach. It can help you optimize productivity while ensuring that you never run out of fresh material when you need it. This is the key to keeping consistent no matter what’s on your plate.
5. Use a call-to-action (CTA)
Whether you’re sharing a blog post or directing traffic to your website or another sales channel, a strong call to action can make all the difference to the impact your content achieves.
When you create visual content for Pinterest, tell your audience how to engage with it. Include design details that encourage users to make a purchase, visit your website, read a blog post, or follow your Pinterest account.
Clear calls to action can significantly improve your engagement results by providing your consumers with a roadmap that tells them what steps to take next. This is your chance to design an effective buyer’s journey that leads to more success for your brand going forward.
Ready to supercharge your success on Pinterest?
Looking for an all-in-one content creation suite that allows you to manage your social media channels effortlessly, including Pinterest? From mapping out your strategy, writing engaging and speedy captions, and designing your graphics to repurposing your content, you’ll find everything you need inside Plann.
Go on, and redeem your 7-day free trial of Plann Plus. If you don’t like it, keep using Plann for free!
