The stats are in, and the latest data reveals the incredible power of Pinterest for small business marketing! Pinterest could be among the most valuable tools in your social media marketing kit.
On Pinterest, users save over 1.5 billion pins each week, with 45% of millennial users reporting that they’ve made a purchase based on branded Pinterest content. A strong Pinterest presence can drive traffic to your content and get consumers interested in what you offer. Hello, extra sales!
In fact, with a Pinterest business account, you can harness the platform’s unique visual search engine to boost organic visibility and reach a high-intent audience.
Wondering how to create a Pinterest business account or convert an existing personal Pinterest account into a business profile? You asked, and we answered. Here’s what you need to know to get started.
Personal and Business Accounts: What’s The Difference?
On Pinterest, all accounts are created equal, right? Well, not exactly.
There are many differences that distinguish personal accounts from business accounts. It’s important to understand the impact of these differences so that you can select the right account type to suit your needs.
Generally speaking, a personal Pinterest account is designed for personal use. Your personal account is a great space to save ideas, like home decor inspiration or recipes you want to try. Your personal account is yours, just like your personal Facebook profile.
Despite its many advantages, a personal account is not Pinterest’s best tool for marketing a business. To advertise your products and achieve your full social media marketing potential, you’ll need to set up a Pinterest business account, which is designed for marketing purposes.
The Benefits of a Pinterest Business Account
Pinterest business accounts offer a wide range of professional benefits.
For instance, a Pinterest business account provides you with access to business-focused content formats, like product pins. These allow you to link your e-commerce store products directly as shoppable items on Pinterest content. This makes it easier than ever for customers to save and order stock. You can highlight the products you believe are most likely to generate buzz.
A business account also supports Pinterest analytics. Here, you can evaluate your audience demographics and content performance relevant to your marketing strategy. You can track things like impressions and engagement. These insights are invaluable for small businesses, empowering you to curate impactful marketing materials.
Pinterest business accounts even connect with Pinterest ads. This means you can pay to boost your content and reach more Pinterest users with highly relevant product pins likely to capture their interest. This tailored advertising approach can often be a foundation for supporting the success of your organic pins, too.
How to Create a Pinterest Business Account
The good news is that creating an effective Pinterest business account is quick and easy, with minimal tech skills required. This means that you can set up a free business account and get started with your new marketing approach in no time.
Start Your Business Account
If you’re new to Pinterest, you can start a new business account from scratch using your professional email address. Simply navigate to the Pinterest dashboard, and select ‘sign up’ at the top right of your screen. Choose ‘create a business account,’ and enter your email, age, and password. Press ‘create account’ to finalize these details.
Convert Your Personal Account
If you already have a personal Pinterest account, you can add use the ‘add account’ toggle to add a business Pinterest account. Alternatively, you can switch your existing personal account over. To do this, all you need to do is visit ‘settings’ and ‘account management’. Under ‘account changes’, you’ll find the option to ‘convert to a business’ account.
Add Your Business Details
Once you’ve established your account, it’s time to set up your business profile. Fill in the ‘build your profile’ fields, and add content to ‘describe your business’. This is your opportunity to upload relevant details, like your business name as well as a link to your website. You can also upload a profile image and cover image, ideally aligning these with your brand colors and logos.
Want to set up your business account for success? Here are our top tips for optimizing your profile:
- Make your profile searchable by consistent brand names across all of your social channels, ideally using the clearest version of your business name (without any hard-to-remember numbers or symbols).
- Craft an engaging Pinterest bio that accurately describes your business, what you do and who you serve. Don’t forget to add searchable keywords here, too!
- Curate boards and ensure they are clearly named to align with your key products or services, making it easy for users to discover your content and find what’s relevant to them.
Start Creating Content
When you’ve finished setting up your new Pinterest page, you can start saving content and even creating your own posts. You can add rich pins, which automatically sync with your website, or you can upload new Pinterest posts. Start creating boards, and think about the kind of content you want to market to Pinterest users.
Set Up Pinterest Ads
If you’re interested in driving extra traffic to your Pinterest business account, it might be a good idea to explore the power of Pinterest advertising. You can turn existing pins into ads or upload new advertising materials. Paid ads boost your content in the algorithm and show your product pins to relevant users interested in your niche.
Monitor Pinterest Performance
Want to see how well your Pinterest pins are performing to guide future marketing decisions? You can access all of this information and more in the business hub, which outlines a variety of performance statistics. You can use these to better understand what works best for your account, allowing you to strategize future Pinterest posts.
Want More Insights For Pinterest?
When it comes to growing Pinterest accounts, the team at Plann are proud to consider ourselves the experts! Whether you want to convert a personal account or create an all-new business profile, we’ve got all the tips and tricks you need to succeed.
Download your FREE complete guide to using Pinterest for business for even more handy tips and tricks!
Plus, did you know you can plan, create and schedule your Pinterest content through Plann? Sign up for a 7-day free trial today and see it for yourself.
