In 2023 alone, Instagram generated an unbelievable $60.3 billion in revenue, and the social media giant shows no signs of slowing down. So how can you stand out from the crowd and make Instagram work for your brand?
On Instagram, your post comments are a powerful tool. With every post you share, you can use the comment section to boost your reach and engagement, targeting a wider audience within the Instagram app. Amazing, right?
Here at Plann, we know that mastering the art of the perfect comment can feel like a challenge, so we’re here to help. Here’s everything you need to know to manage comments on Instagram with confidence!
All Your Comments Questions Answered
We often receive questions about the power of commenting. Many social media users know that a simple comment on Instagram can make a difference in their overarching social strategy. You asked, and we answered. Check out our frequently asked questions about commenting on the Instagram app.
What Are Instagram Polls in Comments?
Instagram’s comment polls are a relatively new addition to the platform. These polls are similar to those popular for Instagram stories. When you create a comment poll, your poll – and its results – will live under your post. A poll comment on Instagram is about more than simply using all the app’s tools. It can be an incredible asset for driving engagement and getting to know your virtual community.
Why Should You Delete Comments on Instagram?
It might be counter-intuitive if you’re trying to boost your engagement, but sometimes, you may need to delete an Instagram comment. This is often the case when bots spam your posts and crowd out authentic followers. You might also want to remove comments that don’t align with your brand or those that could risk offending your other audience members.
Which Comments Should You Pin on Instagram?
On the flip side, you can use the pin icon to save a pinned comment to the top of the discussion links to your Instagram post! The pin comment feature is a great option for positive reviews or helpful information that you want to highlight. A pinned comment will usually be the first interaction new users see when they find a piece of your content, so choose your pin comments wisely.
Should You Add Hashtags to Instagram Comments?
For years, social media managers have debated the optimal location for Instagram hashtags. The truth is, there’s no definitive answer. According to the Instagram team, hashtags are effective either in your post caption or in the comment section. You might choose to place them in a comment on Instagram posts where they might overcrowd the caption itself.
Why Should You Respond to IG Comments?
Generally speaking, it’s a good idea to respond to as many of your post comments as you can! When you reply to a comment, you can keep the conversation going and ask follow-up questions to drive ongoing engagement. All the comments that start a conversation could earn your post an algorithm boost. You may even encourage other followers to join the chat!
How to Manage Your IG Comments
The way you manage comments on the ‘gram can have an important impact on the overall success of your latest post and your account at large. Below, find our simple step-by-step guides to help you comment on Instagram with ease!
How to Pin Comments on Instagram
Step 1: First, navigate to the Insta post you want to pin comments on.
Step 2: Scroll through the comment section, and find the right comment.
Step 3: Select your chosen comment, and swipe left until a selection menu appears.
Step 4: From the menu, choose ‘pin comment,’ represented by a pin icon.
Step 5: Check that your pinned comment is at the top of the post’s comment section.
Step 6: If you need to unpin a comment, simply navigate to the comment in question, tap and hold the comment, and select the pin icon again.
How to Reply to IG Comments
Step 1: Find the comment on Instagram that you want to respond to.
Step 2: Select your chosen comment, and find the ‘reply’ button.
Step 3: Press ‘reply,’ and notice that the username of the responding automatically appears in the comment box.
Step 4: Type your comment reply, and press the ‘send’ button to complete your reply.
How to Create Polls in IG Comments
Step 1: Find the Instagram post you want to add to with a comment poll.
Step 2: Scroll down to the post comments section, and tap on the comment box.
Step 3: Select the ‘+’ icon, and choose the ‘poll’ sticker from the menu that follows.
Step 4: Add your question and up to four answers, making sure that the poll content is relevant to your Instagram post’s message.
Step 5: Press ‘send’ to comment on Instagram, adding your poll to the post comments section.
Step 6: Share your comment poll, and wait for people to respond!
How to Delete an IG Comment
Step 1: Navigate to the correct Instagram post, and find the comment you want to delete.
Step 2: Select the comment, and swipe left so that a menu appears.
Step 3: Here, choose the ‘delete’ option, displayed as a red bin icon.
Step 4: Repeat this process to delete comments systemically as needed.
Bonus: Alternatively, you can hide comments from view without deleting them. Find the comment on Instagram and tap ‘hide’ underneath it.
How to Report IG Comments
Step 1: Locate the relevant post, and scroll down to access the comments section.
Step 2: Once you’ve found the comment you want to report, select it and swipe left.
Step 3: From the menu that follows, choose the ‘report’ button.
Step 4: Follow the prompts to provide your reasons for reporting the comment on Instagram.
Other Post Comment Tools
Instagram also offers a range of other commenting tools to help you maximize your success!
Recent features now allow users to share a comment directly from an Instagram post to their story or to reply to comments with Reel content. This means you can access plenty of new opportunities to keep the conversation going.
Remember, every comment on Instagram provides you with the scope to build your community and put your post content in front of more people.
Want to Learn More About Instagram?
Want to learn more tips and tricks to help you get the most out of the Instagram app, comment section and all? Plann has the solution! Check out our blog for the latest insights on all things social media.
Plus, we’re here to help you get more out of your social media marketing. Whether you’re struggling to keep up with the fast-paced nature of social media or simply want to devote more time to growing your business and focusing on those tasks that take place offline, Plann’s range of features is sure to help save you time with an automated social media strategy.
From AI-generated captions to cross-posting, analytics, hashtags and more, Plann can help you maintain a consistent posting schedule while you remain focused on business growth.
Go on, and redeem your 7-day free trial of Plann Plus. If you don’t like it, keep using Plann for free!
