There’s been a massive shakeup in the world of social media. Instagram has released its brand new app ‘Threads’ using the chaos on Twitter as an opportunity to reclaim some of Twitter’s audience onto Threads.
And, if you’re looking to find out more about this brand new social media platform, plus get a rundown on the latest news, features, and updates from social media, then we’re rounding up all the social media news from Instagram and TikTok you might have missed.
Ready to dive in? Let’s go!
Instagram officially launches Threads to rival Twitter
Since Elon Musk took over Twitter late last year, it’s faced its fair share of problems, which has opened the door for other social media platforms to create their own version of Twitter. And, it seems Instagram is the first to do so with their new app Threads.
Threads is Meta’s new standalone app, where Instagram users can share real-time updates and engage in public conversations. Users will be able to post updates, including text-based updates up to 500 characters long, images, links, and videos of up to 5 minutes long.
Your Threads feed will include content from people you follow and they’ll also recommend and display content from new creators you haven’t yet discovered.
Much like Twitter, Threads appear in the main feed, where you’ll be able to reply and repost each update and users will have a threads.net username that’s discoverable across other platforms and apps.
Plus, Meta is looking to create interconnected networks, which means all your followers on Instagram will be transferred over to your Threads profile, so brands, businesses, and creators don’t have to start from scratch and build up their following from the ground up.
If you’re already using Twitter, you probably will already know how and why to use Threads, but, if you’re not, then this new platform allows you to engage even further with your followers and community. Much like Twitter, Threads will allow brands, businesses, and creators to community build by sharing content and easily reposting and replying to their most loyal audience.
Instagram now lets you add three collaborators on posts and Reels
In 2021, Instagram launched its Collabs feature, which allows you to invite other accounts to collaborate on Feed posts and Reels. Collabs allows you to boost your reach and engagement and gain more eyes on your content simply by partnering with another Instagram account.
Instagram is stepping up its game by allowing you to add up to three collaborators on any Feed post or Reel, which can help you reach even more people by sharing your content straight to three creators’ feeds.
Instagram Collabs was a game-changing feature, and its expansion gives you the tools to garner even more organic reach and boost your followers, exposure, and engagement.
But, it’s important to remember if you’re using paid partnerships, you will have to use the Paid Partnership Label process instead of using the Collab feature to disclose your partnerships.
If you’re a brand or business, you can start sharing more user-generated content (UGC) carousels and Reels and tagging creators who’ve created content for you. Or, if you’re at an event or partnering with other creators and brands and want to share a BTS Reel or Carousel post, you can use the Collab feature with your fellow creators.
TikTok expands monetization options with new subscriber-only videos
Moving over to the world of TikTok, they’ve recently been stepping up their monetization options and they aren’t slowing down anytime soon. Last year TikTok launched LIVE Subscriptions allowing users to earn revenue by sharing exclusive live streams with their paying followers.
@tiktoklive_creator Welcome to LIVE subscription – connect with your community on a whole new level! #LIVESubs #TikTokLIVE ♬ original sound – TikTok LIVE Creator
TikTok is taking things a step further by rolling out Subscriber-Only Videos, enabling creators, brands, and businesses to share even more exclusive content within the platform for paying users that exists outside of live-streaming.
TikTok says Subscriber-Only Videos are exclusive video content that only subscribers can consume which encourages further interaction beyond the LIVE room where paying users can like, comment and reply to each other.
Subscriber-Only Videos can help brands, businesses, and creators interact with their most loyal following and fans through subscription packages while also setting up an additional revenue stream.
Plus, you can entice users to sign-up for your Subscriber-Only Videos by giving them exclusive access to the content they can’t see anywhere else, like discount codes, freebies, digital downloads, first-dibs on sales, and more.
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