Marketing TermsAura Points
“Aura points” are a playful way to measure someone’s “coolness”.
Aura Points Meaning
“Aura points” are a playful way to measure someone’s “coolness” or social confidence. Each action you take can either increase or decrease your aura points, based on how others perceive it. It’s a humorous and subjective system where everyday behaviors are assigned a value, and your total “aura” reflects how others view your vibe or presence.
Where Did The Trend Originate From?
The concept of aura points gained traction on TikTok, though its roots can be traced back to discussions in basketball and soccer communities on platforms like X (formerly Twitter). The term “aura” was used to describe the confident presence or vibe of athletes. TikTok users took this idea and turned it into a point system, where actions and behaviors are judged in a lighthearted way, leading to the creation of aura points.
See an example of gaining aura points from TikTok user @ohwoah__
@ohwoah__ 🫡
Aura Points Examples
- Lost Aura Points: You might lose aura points for clumsy or awkward actions, like tripping in public or fumbling with your words. For example, “Spilled my drink in front of everyone—minus 1,000 aura points.”
- Gained Aura Points: On the flip side, doing something cool or stylish can earn you aura points. “Rocked a new outfit at the party—plus 2,500 aura points.”
- Daily Aura Check: Some TikTokers even keep a running tally of their aura points, updating followers on their daily gains and losses.
@jakiyadreniesha Noel you got us 🤣🤣🤣 #eftours #noellynneftours #educationfirst #thebesttourguide
How to Increase Your Aura Points
While it’s all in good fun, participating in trendy activities, wearing fashionable outfits, or even just having a confident attitude can all be ways to “earn” more aura points in the eyes of your friends or followers. It’s a humorous way to engage with social dynamics and poke fun at the idea of being “cool.”
Final Thoughts
Aura points are just another example of how social media trends create new ways to connect and share humor. Whether you’re gaining or losing aura points, it’s all about enjoying the moment and not taking things too seriously.
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