< Back to Glossary

Brat

Brat refers to someone confidently rebellious, unapologetically bold, and playfully defiant. It’s a compliment recognizing individuality.

What does ‘Brat’ mean?

In modern pop culture, “brat” meaning refers to someone confidently rebellious, unapologetically bold, and playfully defiant. It’s a compliment recognizing individuality.

Where Does Brat Come From?

Historically negative, the term was redefined by figures like Charli XCX, symbolizing bold self-expression and nonconformity, especially in music and fashion.

How Is Brat Used on Social Media?

The term “brat” has found a significant presence on social media, especially on platforms like TikTok and Instagram. On TikTok, users often create playful, rebellious content labeled as “bratty,” whether it’s through bold outfit choices, carefree attitudes, or light-hearted defiance of social norms. Charli XCX fans, in particular, use the term in their captions and comments, celebrating their boldness and free-spirited behavior.

On Instagram, the term “brat” is frequently associated with daring fashion choices, creative expression, and a confident persona. Neon green, heavily symbolized by Charli XCX’s album art, is a visual representation of the “brat” attitude. From brightly colored selfies to captioning rebellious moments with phrases like “brat energy,” the term has become a popular way to highlight a confident, nonconformist lifestyle across these platforms.

Charlie XCX album cover for Brat, green background with black testing reading brat in lowercase

What Is Brat Summer?

“Brat Summer” refers to a playful take on the summer mindset, where people embrace their bratty, rebellious energy, much like the popular “Hot Girl Summer” trend.

Examples of Brat Being Used

  • “I love how she embraced her inner brat with that bold outfit!”
  • “Their music video is full of brat energy—fearless and vibrant!”
  • “Wearing neon green to the formal event? Total brat energy.”

Who Uses the Term Brat?

The term is primarily used by Gen Z, particularly fans of Charli XCX and those who embrace a free-spirited, bold, and rebellious attitude in pop culture.

Endless Ideas With AI Magic

Our AI Content Generator ensures you always have fresh content ready to go, reducing the time to generate an idea and create a post to just 5-10 minutes!

Join an exclusive community of 1 million+ marketers.

Get social media insider social media hints, tips & hacks straight to your inbox.

*I agree to join Plann’s mailing list and can unsubscribe at any time.

Stay In the know & grow your business

See how easy it is to build and grow a brand you’re proud of when we work together.