Marketing Terms

CTR (Click-Through Rate)

CTR stands for ‘Click-Through Rate’ a metric that measures the percentage of people who click on a link out of the total number of people who view it.

CTR stands for, Click-Through Rate, is a metric that indicates the percentage of viewers who click on a specific link or advertisement out of the total number of viewers.

What is the CTR Formula?

If you’re wondering how to calculate your CTR, you will need to divide the number of times a link or ad was clicked by the total number of times it was shown to people, and then multiply the result by 100 to get the percentage.

So, the formula looks like this:

CTR = (Total Clicks / Total Impressions) × 100%

In simple terms, it helps you see how many people clicked on something compared to how many saw it.

What is a Good CTR?

What makes a good Click-Through Rate (CTR) can change depending on where you’re advertising and what you’re advertising. But, as a general guide, if your CTR is above 2% for display ads or above 5% for search ads, you’re doing pretty well! Remember, it’s helpful to compare your CTR to what others in your industry are getting and keep an eye on how it changes over time.