Marketing Terms

Finsta

Finsta meaning refers to a “fake Instagram” account where users post content intended for a smaller, more private audience.

What is Finsta? Finsta meaning refers to a “fake Instagram” account where users post content intended for a smaller, more private audience, typically close friends. Unlike a main Instagram account, a finsta is used to share more candid and personal moments.

How is a Finsta used On Instagram?

A Finsta, or “fake Instagram,” is used on Instagram as a private account where users share more personal and candid content with a select group of close friends. Unlike their public profiles, which might be carefully curated and polished, a Finsta allows for a more authentic and unfiltered glimpse into their daily lives.

Many celebrities use Finstas to connect with their real-life friends and share moments away from the public eye, maintaining a level of privacy and authenticity separate from their public, often highly scrutinized, celebrity profiles.