< Back to Glossary
video icon Marketing Terms

FTW

FTW, short for “for the win,” is an expression used to indicate enthusiasm or support for something.

What does FTW Mean? FTW, short for “for the win,” is an expression used to indicate enthusiasm or support for something. It suggests that something is the best or most favorable option in a given situation.

How is FTW Used on Social Media?

FTW is commonly used on social media to express excitement, endorsement, or approval. It often appears in posts or comments to highlight something positive or preferable. For example, if someone posts a picture of their favorite pizza, they might caption it, “Pizza night FTW!” This means they think pizza night is the best choice for the evening.

Join an exclusive community of 1 million+ marketers.

Get social media insider social media hints, tips & hacks straight to your inbox.

*I agree to join Plann’s mailing list and can unsubscribe at any time.

Stay In the know & grow your business

See how easy it is to build and grow a brand you’re proud of when we work together.