Marketing Terms

Glow Up

A significant personal transformation that involves a positive shift in appearance, confidence, or overall well-being.

What Does “Glow Up” Mean?

A “glow up” refers to a significant personal transformation that involves a positive shift in appearance, confidence, or overall well-being. It’s about becoming a better version of yourself, both inside and out.

What Does Glowing Up Look Like?

A glow up can encompass various aspects of personal growth:

Physical Changes: New haircut, weight loss/gain, improved fashion sense, or a skincare routine that’s working wonders.
Mental & Emotional Growth: Increased self-confidence, discovering your passions, or developing a more positive outlook.
Skill Development: Learning a new language, mastering a creative skill, or acing that presentation at work.
Embracing Your Style: Finding clothes that make you feel amazing and expressing yourself authentically.

Where You’ll See “Glow Up” Used

This term is a mainstay on social media platforms like Instagram and TikTok. People often share “before and after” photos or videos to showcase their journey. It can be used seriously to document personal growth or lightheartedly to celebrate small improvements.