Marketing TermsSocial Media Glossary
& Definitions
Need to understand all the most popular social media terms? We’ve got you covered! Check out our glossary below & stay in the know on all things social.
GET STARTED FOR FREEA/B testing, also referred to as A to B testing, is a method where you compare two versions of something to find out which one performs better.
Affiliate marketing is a marketing strategy where an affiliate earns a commission for promoting another company’s product or service
AI stands for Artificial Intelligence and refers to computers and machines that are made to think and learn like humans.
Alpha male is a term used to describe a dominant and assertive male, typically portrayed as the leader of a social group
Alt text (Alternative Text) is a brief image description for screen readers and SEO.
AMA stands for “Ask Me Anything.” It is a popular trend where individuals, often notable figures or experts, encourage others to pose questions to them.
B roll, also known as B roll footage, refers to any supplementary or secondary footage used in video production.
B2B, or Business-to-Business, refers to transactions where products, services, or information are exchanged between two or more businesses
B2C stands or Business To Consumer, refers to businesses that sell products or services directly to individual consumers, rather than to other businesses.
Bae is used to express affection for someone close to you, typically a romantic partner.
A beige flag often refers to subtle behaviors or traits in a person that might raise some eyebrows but aren’t necessarily alarming.
BeReal is a social media app that emphasizes authenticity over curated perfection. It encourages capturing a snapshot of your current moment, at a random time.
Canceled commonly refers to the social media phenomenon where individuals face public backlash or boycotts due to their actions or statements.
Cap is common Gen Z slang. It essentially means ‘a lie’.
CapCut is a popular video editing app known for its user-friendly interface and a wide range of editing features.
A brief explanation or description that accompanies an image, video, or other media content.
In business, a CEO or Chief Executive Officer is the highest-ranking executive.
A computer program that simulates conversation with human users through text or voice messages.
Delulu, short for “delusional,” describes someone who holds unrealistic or impractical beliefs.
DM, short for Direct Message, is a private communication sent between users on social media platforms.
Doxxing is the act of researching and publicly revealing private information about an individual, without their consent
EOD stands for “End of Day.” It refers to the close of a business day or the end of a specified time period
An abbreviation commonly used to denote the end of the workweek, typically Friday afternoon.
In content marketing and social media, evergreen content refers to content that remains valuable and relevant to your audience over a long period. It’s not tied to specific trends, events,…
An abbreviation used on social media platforms to propose a reciprocal follow agreement, where you follow someone in exchange for them following you back.
A subculture composed of fans united by their passion for a particular media source, such as a book series, movie, TV show, sports team, or celebrity.
Finsta meaning refers to a “fake Instagram” account where users post content intended for a smaller, more private audience.
“FR” or “For Real” is commonly used on social media to affirm, emphasize, validate, or casually agree with something.
FTW, short for “for the win,” is an expression used to indicate enthusiasm or support for something.
FYP meaning stands for “For You Page.” It’s a personalized feed of content tailored to your interests on platforms like TikTok.
Gatekeeping refers to controlling access to something, like a community or information.
A GIF is a type of image file that moves or plays like a mini video.
Girl Math is a humorous way where some people, usually women, joke about how they justify spending money in quirky ways.
A significant personal transformation that involves a positive shift in appearance, confidence, or overall well-being.
Goated is a slang term used to describe someone or something as being exceptional, skilled, or talented.
GRWM stands for “Get Ready With Me.” It’s a common content type used on social media, where users share their routines of getting ready for the day.
Ick refers to a feeling of discomfort or revulsion towards someone or something.
ICYMI stands for “In Case You Missed It.” It’s used to draw attention to something that was previously discussed, ensuring that those who missed it are aware of it.
IG stands for “Instagram,”. It’s often used as a shorthand or abbreviation for the app’s name.
IJBOL stands for “I Just Burst Out Laughing.” It’s used to express amusement or laughter in online conversations.
IMO stands for “In My Opinion.” It’s commonly used in online conversations to preface personal viewpoints or thoughts on a topic.
An individual who has established credibility and influence over a specific audience (followers).
Leads refer to potential customers or clients who have shown interest in a company’s product or services.
“Lowkey” is a slang term used to describe something that is done quietly, discreetly, or with minimal attention. It can imply that a person wants to keep something understated or private. For example, saying “I’m lowkey excited about the event” means the person is excited but not making a big deal out of it. Similarly, “We should keep this lowkey” means to keep it quiet or not widely known.
A “meme” is a piece of content, often humorous, that spreads rapidly online through social media, forums, and other internet platforms.
In marketing Meta typically refers to metadata, which is information that provides details about other data.
Meta Platforms Inc., formerly Facebook Inc., is a tech titan you likely know for its social media platforms like Facebook, Instagram, and WhatsApp.
A meta description is an HTML element that provides a brief summary of a web page’s content.
“Mid” is a slang term used on social media to describe something as average, mediocre, or unexciting.
“Moots” is a slang term commonly used on social media, particularly on platforms like Twitter and TikTok, to refer to “mutuals.”
NFTs, short for Non-fungible token, are unique digital assets verified using blockchain technology.
“No cap” is a slang term that means “no lie” or “for real.” It is used to emphasize that someone is telling the truth or being genuine.
An NPC, or Non-Player Character, is a term commonly used in video games, tabletop role-playing games, and other forms of interactive media.
“OOO” stands for “Out of Office.” It’s commonly used in professional settings, to indicate that someone is not available because they are away from their usual work location or on vacation.
“OPP” commonly stands for “Opponent” in gaming, sports, or competitive contexts, referring to the person or team you’re facing off against.
“PFP” typically stands for “Profile Picture” on social media platforms. It refers to the image that represents a user’s identity on their profile or account.
“PSA” stands for “Public Service Announcement.” It is used to convey important information intended to inform the public about an issue, encourage action, or raise awareness.
A term used on social media to describe a post that generates significantly more negative or critical responses (comments) compared to positive engagement (likes).
Reels are a feature on Instagram that allows users to create and share short, engaging video clips.
Rizz is short for “charisma,” and it simply means an ability to charm and woo a person.
“ROI” stands for “Return on Investment”, a financial metric used to evaluate the profitability of an investment.
“Roman Empire” refers to a trend where people, particularly women, started asking the men in their lives how often they think about the Roman Empire.
An abbreviation used on social media platforms, particularly X formerly known as Twitter, to indicate that you are sharing another user’s post with your own followers.
A slang term used on social media to express enthusiastic agreement, understanding, or approval without needing further explanation.
A photograph that you take of yourself, typically using a smartphone camera held at arm’s length, with the intention of posting it online.
A strategy that uses both paid search advertising and organic search engine optimization to increase website visibility in search engine results pages.
SEO, or Search Engine Optimization, refers to the practice of optimizing websites and content to improve their visibility and ranking on search engine results pages (SERPs).
A SERP is the page you see after entering a search query into a search engine like Google
“Simp” is a slang term used to describe someone, typically a male, who is overly attentive, submissive, or affectionate towards someone they are attracted to, often in a way that is perceived as excessive or lacking self-respect.
TBT, or Throwback Thursday, is a social media trend where users share nostalgic photos or memories from the past, typically on Thursdays, to reminisce and celebrate moments from earlier times.
Instagram Threads is a social media app developed by Instagram, enabling users to share text updates and participate in public discussions.
TL;DR stands for “Too Long; Didn’t Read,” summarizing lengthy content into a concise statement for quick understanding.
TOS stands for Terms of Service. It’s a legal agreement that outlines the rules and regulations for using a website, app, or online service.
A slang term used on social media to playfully urge someone to spend less time online and more time outdoors in nature.
A trend is something online that has gained popularity quickly.
UGC, or User-Generated Content, refers to any content—such as videos, images, reviews, or posts—that is created and shared by users on online platforms.
URL stands for Uniform Resource Locator. It’s a web address that specifies the location of a resource on the internet, such as a webpage, image, or file.
In Gen Z slang, “valid” means something is great, impressive, or generally acceptable.
Vanish Mode on Instagram is a feature that allows users to send disappearing photos, videos, and text messages in private chats.
Verified means that the social media account holder has had their identity authenticated by the platform.
“Very Demure, Very Mindful” refers to a behavior that is modest and reserved, often exaggerated for comedic effect.
Viral content refers to information or media that spreads rapidly online, reaching a large audience within a short timeframe.
A vlog, short for video blog, is a type of blog where the content is presented in video format.
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