Marketing TermsSocial Media Glossary
& Definitions
Need to understand all the most popular social media terms? We’ve got you covered! Check out our glossary below & stay in the know on all things social.
GET STARTED FOR FREEAPI stands for “Application Programming Interface”. It is a set of rules and protocols that allows different software applications to communicate with each other
AR stands for “Augmented Reality”. It blends digital elements with the real world, enhancing your surroundings through overlays of virtual content.
ATP stands for “at this point,” and it is commonly used in texting and social media to indicate the current situation or moment in time.
“Aura points” are a playful way to measure someone’s “coolness”.
An avatar is your online persona’s picture, it can be a photo of yourself, a cartoon, or anything that visually represents you online.
Bet is a commonly used term among Gen Z.. It’s a versatile phrase that can mean “agreed,” “okay,” or “confirmed.”
In finance, it signifies risk. In software development, it signifies testing. Let’s explore both!
BFR stands for Be For Real. BFR is a slang expression used to convey disbelief or sarcasm.
Binge describes the act of watching a large amount of shows, movies, or other forms of entertainment in a short period of time.
A social media bio is a brief description or introduction about yourself or your brand that appears on your profile.
Bitmoji is a cartoon avatar that can be used to express yourself in chats, social media posts, and even merchandise!
ChatGPT is an online AI software that can have conversations with people.
Cheugy refers to anything outdated, uncool, or unfashionable, especially when someone tries too hard to be trendy or stylish but misses the mark.
Headlines and content designed to spark curiosity and encourage clicks, but that ultimately deliver genuine value and user satisfaction.
Clout refers to the influence, power, or credibility a person or brand holds, especially in the context of social media or popular culture.
A visual calendar that helps you organize and schedule your social media content creation and publishing process.
A strategic marketing approach that uses valuable, relevant content to attract, engage, and retain a clearly defined audience.
ION stands for ‘In Other News’ and is often used online to transition to a different topic or to introduce a new piece of information.
Discover the meaning of “IRL” (In Real Life) on our glossary page. Learn what “irl” means and how it’s used in online conversations and social media.
ISO stands for “In Search Of” and is commonly used online to indicate that someone is looking for a specific item, service, or information.
IYKYK stands for “If You Know, You Know.” It’s used to convey understanding of something that may not be explicitly stated but is known by those familiar with the context.
“Slay” is a slang term used primarily on social media to describe someone who is excelling or performing exceptionally well, often in a stylish or confident manner
“SMH” stands for “shaking my head.” It is commonly used on social media and in text messaging to express disbelief, disappointment, frustration, or disapproval of something or someone.
The use of social media platforms to connect with your audience, build your brand, increase website traffic, and achieve various marketing goals
Snapchat is a social media app known for its disappearing photos and videos (Snaps) and other features like Stories and streaks.
Spam is unsolicited and often repetitive messages, typically advertising or irrelevant content, sent indiscriminately to a large number of recipients.
A stan describes someone who’s a superfan, showing extreme devotion to a celebrity.
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