Marketing Terms

Ratio

A term used on social media to describe a post that generates significantly more negative or critical responses (comments) compared to positive engagement (likes).

In the realm of social media, “ratio” refers to a situation where a post or comment garners a much larger number of replies (comments) than likes. This imbalance in engagement metrics is often interpreted as a sign of negativity or disapproval from the audience.

Understanding Ratioing:

When someone shares a post that sparks controversy or disagreement, others might respond with comments expressing their opposing views.
If the number of replies significantly outweighs the likes, the post is considered “ratioed.”
This can be a way for users to publicly voice their disapproval of the original content’s message.

Why Ratio?

People resort to ratioing for several reasons:

Highlighting Disagreement: A way to publicly express strong opposition to the original post’s message.
Negative Feedback: Flooding the post with critical comments to showcase disapproval.

Mockery and Humor: Turning the tables and making the original poster appear foolish by the lack of positive engagement.