< Back to Glossary
video icon Marketing Terms

RT (ReTweet)

An abbreviation used on social media platforms, particularly X formerly known as Twitter, to indicate that you are sharing another user’s post with your own followers.

“RT” stands for “Retweet” and was a fundamental action on the social media platform formerly known as Twitter. It allowed you to share a post (tweet) created by another user with your own followers. Essentially, you’re amplifying their content within your network.

How Does Retweeting Work?

  • When you encountered a tweet you found interesting, informative, or entertaining on X (formerly Twitter), you could click the “Retweet” button.
  • You could also choose to “Quote Tweet” which allowed you to add your own comment before sharing the original tweet.
  • By retweeting, you exposed the original tweet to a wider audience – your followers who might not have seen it otherwise.
  • The original author received a notification that you retweeted their post.

Why Retweet?

Here are some reasons to retweet content:

  • Spread Valuable Information: Share informative or educational content you find helpful.
  • Support Other Users: Amplify the voices and content of people you follow.
  • Join Conversations: Contribute to ongoing discussions or trends on X (formerly Twitter).
  • Show Appreciation: Retweet content you find funny, inspiring, or well-written.
  • Curate Your Feed: Showcase content that aligns with your interests and brand.

Alternatives to RT:

While RT was the standard way to share tweets on  X (formerly Twitter), here are some situations where alternatives might be preferable:

  • Quote Tweet: Add your own commentary or insights when retweeting.
  • Share Button: Some platforms (like Facebook) have a dedicated “Share” button for sharing content.
  • Screenshot & Repost: For visual content (like Instagram posts), you can screenshot and repost with attribution.

RT Etiquette:

  • Give Credit: It’s good practice to mention the original author’s handle (username) when retweeting.
  • Context is Key: If the retweeted content is lengthy or requires explanation, add a brief comment for clarity.
  • Avoid Excessive Retweeting: Don’t overload your feed with retweets. Maintain a balance of your own content and curated content.

 

Join an exclusive community of 1 million+ marketers.

Get social media insider social media hints, tips & hacks straight to your inbox.

*I agree to join Plann’s mailing list and can unsubscribe at any time.

Stay In the know & grow your business

See how easy it is to build and grow a brand you’re proud of when we work together.