< Back to Glossary
video icon Marketing Terms

Stan

A stan describes someone who’s a superfan, showing extreme devotion to a celebrity.

What Does “Stan” Mean?

“Stan” is a slang term used online to describe a highly devoted and enthusiastic fan of a particular celebrity, musician, athlete, or public figure.  Stans are known for their passionate support and dedication, often actively following their idol’s career and personal life, engaging in online discussions, and expressing strong opinions about them. The term can hold both positive and negative connotations, depending on the level of devotion and behavior exhibited by the fan.

The Origin of “Stan”

The term “stan” originated from Eminem’s 2000 song “Stan,” which tells the story of an obsessive fan.  Over time, the word evolved in online communities to describe a more general concept of extreme fandom.

How is “Stan” Used?

“Stan” is often used to describe fans who:

  • Actively follow their favorite celebrity or public figure’s career and personal life.
  • Express strong opinions about their idol, both positive and negative.
  • Engage in online discussions and defend their favorite celebrity passionately.
  • Show extreme dedication by creating fan art, attending multiple events, or even getting tattoos.

 

Join an exclusive community of 1 million+ marketers.

Get social media insider social media hints, tips & hacks straight to your inbox.

*I agree to join Plann’s mailing list and can unsubscribe at any time.

Stay In the know & grow your business

See how easy it is to build and grow a brand you’re proud of when we work together.