00:00 – 00:09 Welcome to the course. I am so happy that you’re here; and I know you’re probably in the midst of editing photos or prepping your camera for a shoot, so I’ll keep this quick.
00:09 – 00:33 I wanted to introduce myself, and give you an idea of what you can expect in this course. My name is Greta, and I head up User Education and Partnerships here at Plan. I originally started my career as an influencer, and I spent over a decade creating content for brands such as Shangri La Resorts, focus feature films, and Billabong. I have a lot of experience behind the lens, and that is why this course in particular is so close to my heart.
00:33 – 00:50 In 2020, I transitioned to marketing, and to working for tech startups; and that’s how I ended up here at Plan. And my job is all about teaching people how to navigate the world of social media, and I honestly love my job so much because it’s social media that changed my life.
00:50 – 01.09 I originally had started posting on Instagram for fun, and doing that changed my whole life. It connected me with dream clients and literally took me around the world. So I personally know how powerful social media can be, but I’m going to dive into the power of social media more in the following video.
01:09 – 01:21 As far as what you can expect by the end of this course, I hope you walk away feeling confident and excited about social media. You’ll have the knowledge to know which platform you should be posting on, and how you can connect with your clients there.
01:21 – 01:31 You’ll have a strategy in place and actually be excited to post, and you’ll know how to track what is and isn’t working so you can experiment and find what works for you.
01:31 – 01:35 Now, all of this and more is waiting for you in the following videos. So let’s get started.