Timing is critical in paving the way to social media success! So when should you share your latest Pinterest post?
By understanding what the perfect Pinterest schedule could look like, you can curate your strategy before you share fresh content. A strategic approach removes the ambiguity from posting times and helps you ensure you’re meeting your specific audience in the right place at the right time.
New to the world of digital marketing and wondering how to decide the right time to post on Pinterest? Here’s your comprehensive guide to getting started!
Our Answers to Your Frequently Asked Questions
When it comes to choosing the perfect time to post, most social media users have a lot of questions. Well, you ask, and we answer! Here’s what we know about posting with a plan.
When are Pinterest’s Peak Times?
Pinterest’s peak times are difficult to pin down, as user behaviors vary significantly in different parts of the world, and across different industries and niches. Still, many Pinners are active in the evening hours, when the work day is done, and there’s time to scroll. This can provide plenty of opportunities for amplifying audience engagement after dinnertime.
When Is The Best Time to Post on Pinterest?
According to the latest research, the optimal times for Pinteresting sharing are 12:00 pm, 6:00 pm, and 8.00 pm. Additionally, the best days to post are Tuesdays, Thursdays, and Fridays, with these slots revealing better outcomes in Pinterest analytics. Within this scope, the single best time to post on Pinterest is likely to vary depending on your goals and audience’s behaviors.
Does It Matter What Kind of Content You Post?
When trying to decide the best time to post, it can be easy to get caught up and forget what matters most: your content. Rich pins with high reach and engagement potential rely on fresh content. Even if you find the perfect time to post, it won’t help unless your Pinterest content makes an impact.
👀 Keep Reading: How to create a Pinterest Business Account
Factors That Influence The Best Pinterest Post Times
While there are some basic guidelines that hint at the best times to post Pinterest content, there’s no single rule that applies across all scenarios. This is because many factors influence which posting times are likely to be the right match for you.
Audience Demographics
First, give some thought to your specific audience. Who is your content designed to serve? Targeting the right audience can help you find patterns in the ways these people use the Pinterest app. Do your followers access your pins via desktop, or do they use mobile devices? Are they often online during the work day, or do they reserve their Pinning activity for the evenings and weekends?
Time Zone Differences
Next, it’s important to think about the geography of your audience. Your audience’s behavior may vary depending on the time zones in which your followers live. When you find the best time to post in line with the most common time zone across your audience, this can help you achieve maximum engagement results. But don’t stop there. If your audience is spread all around the world, consider posting separately at peak periods for some of your key markets.
Platform Algorithms
Finally, you need to get to know the Pinterest algorithm. This can help you understand how SEO content and keyword inclusions may influence search results and affect the best times to post. Keep a close eye on your Pinterest analytics to understand which strategies and techniques work well for your account. The more you know about how your audience interacts, the more effectively you can win over the app and get your content in front of extra people.
Data-Driven Insights For Posting Times
Recent Pinterest data can provide valuable insights on the right time to post, helping you understand how Pinterest users consume content and which posting timeslots yield the most engagement.
According to Hopper HQ, the best time to post may differ depending on the day of the week or the industry your content relates to.
Generally, weekend evening and late-night weekday posts tend to be successful, especially if you post between 8 pm and 11 pm. However, on weekdays, surges occur from 1 pm to 2 pm or from 2 pm to 3 pm, as well as from 8 pm to 9 pm. On the weekends, 11 am and 12 pm posts can be successful too!
Remember, your niche is important in influencing the right time to post. For instance, home decor and DIY content tend to earn maximum engagement on Saturday mornings, giving users time to get to work on projects. On the other hand, food and drink pins work well when shared in the afternoons when users are still deciding what to cook for dinner.
Actionable Tips Before You Post on Pinterest
Before you post on Pinterest, keep these simple tips and tricks in mind to optimize your schedule!
Choose Times Based on Content
Sometimes, the best way to set your schedule is by letting your content lead the way. If you’re sharing a post based around a specific time or event, this can be your guide. Likewise, if you find that specific content forms – for instance, static pins versus video pins – perform better at different times, change up your schedule to accommodate these patterns.
Experiment with Pinterest Times
Experimenting with a variety of different post times can help you better understand your audience’s behavior and get to know what works best for your brand specifically. When do people interact with your content most? When is the right time to post based on previous content? This information is personal to you and may help you even more than the general stats do.
Mix It Up Across Time Zones
In a globalized world, chances are that your Pinterest audience is global, too. This means that your content schedule needs to accommodate users across many different time zones. Sometimes, it’s best to defer to the most common time zones in your analytics. However, it can also be helpful to share content at different times to serve your audience on the other side of the world.
Learn From Other Platforms
Your Pinterest count doesn’t stand alone. It’s part of a broader online identity that also includes your other social media accounts. Check your posting data across Facebook, Instagram, TikTok, and other social platforms. Which post times work well for other social networks, and how can you transfer this data to build a smart schedule on Pinterest?
Schedule Your Content Ahead
The best time to post means nothing if you can’t get to the app when you need to! Scheduling Pinterest content ahead of time can help you target a variety of times and audience bases, regardless of when you’re available. By using a scheduling software tool, you can base your time choice on the facts, not your roster.
Plann For Pinterest
When you post on social media, you have a chance to connect with users around the world and market your brand to the masses!
Timing is essential to effective Pinterest marketing, and a great scheduling tool can make it easier than ever to manage. So what are you waiting for?
Sign up today for a FREE 7-day trial of Plann, and prepare your Pinterest for booming success!
