Artificial intelligence tools like video and voice generators, AI effects, and built-in AI assistants are taking over our favorite platforms, and TikTok is no exception.
They’ve been using AI across their operations and in-app features for years, and in part, owe their overwhelming success to how seamlessly they’ve integrated AI processes to stay ahead of the curve.
Their so-accurate-it-hurts algorithm? Driven by AI.
Their scarily real filters? Yep, AI.
Their tightly regulated content moderation? Supported by AI.
So, it came as a surprise to no one when TikTok announced a whole new suite of AI tools for creators in June 2024. Symphony AI, TikTok’s answer to AI content generation, is set to revolutionize the way creators and brands of all sizes show up on the platform.
Why use AI tools for TikTok content creation?
In a world where content creation is all about authenticity, what’s the appeal of using AI-generated content that, to the naked eye, might read as disingenuous?
Well, TikTok’s new generative AI tools may herald a future shift in the social media landscape – but in the meantime, there are still ways to use AI without compromising your brand’s unique voice.
Spark inspiration
We’ve all been stumped for content ideas at least once or twice. TikTok AI can alleviate that pressure by supporting your ideas generation with inspiration, and providing real-time data on app trends and best practices.
Speed up content creation
Sometimes, you’ve got the idea, but you just need to make it happen faster. Use Symphony AI tools such as instant ad optimization, auto-captioning, and auto-translation and dubbing to get your videos done in record time.
Fill content creation gaps
Don’t have access to reliable content creators? With Symphony AI on your side, that’s no problem! Features like Symphony Digital Avatars (an AI TikTok video generator tool) and faceless video creation within Symphony Creative Studio can help fill those gaps until you can free up the time or budget to work with real creators.
What AI tools are available on TikTok?
The TikTok Symphony suite comprises four AI tools that allow users to ideate, plan, and most importantly, generate fit-for-platform content: Symphony Assistant, Symphony Creative Studio, Symphony Digital Avatars, and Symphony for TikTok Ads Manager.
While these TikTok AI tools are still fresh to market, the technology is growing rapidly. The app launched TikTok Creative Assistant back in February 2024, just four short months before they switched over to Symphony AI.
Let’s take a look at each of the four new AI tools from TikTok up close, and explore how you can use them to aid your own content creation.
TikTok Symphony Assistant
Formerly known as the TikTok Creative Assistant, Symphony Assistant is a built-in AI assistant designed to help you level up the creativity and cut-through of your content.
Just like Meta AI, Chat GPT, and other AI assistants on the market, the Symphony Assistant’s output is powered by your prompts. Simply ask Symphony AI your questions about creating great content for TikTok, and it will spit out detailed information in real-time.
The TikTok Symphony AI Assistant can help you ideate and plan quality content that plays into platform trends and best practice.
Described by the team at TikTok as “your own personal guide through the TikTok creative landscape,” Symphony AI is a must-use tool for creators and brands who want to explore what’s working on TikTok, generate ahead-of-the-game ideas, research their competitors, and source actionable tips to improve content performance.
How to use the Symphony AI on TikTok
To use the TikTok Symphony AI Assistant, follow these steps:
1. Head to the TikTok Creative Center on your desktop or mobile browser – not through the TikTok app, as it’s not yet available here.
2. Log in or create a free account to continue.
3. Click on the icon at top-right (next to ‘Log in’) to access Symphony Assistant.
4. In the dialogue box provided, type your query or prompt to ask the Symphony Assistant. If you’re stuck on what to ask, there are some pre-populated prompt ideas to get you started.
TikTok Symphony Creative Studio
While the Symphony Assistant may not seem that new if you’re a regular Chat GPT user, TikTok’s Symphony Creative Studio is where things get interesting – especially for product-based business owners.
Using this platform, you can create ready-to-publish TikTok video assets from your website or product pics in just a few easy steps. It sounds ingenious, and that’s because it is – this feature has the potential to completely change the TikTok game for brands.
With TikTok Symphony AI, you can generate or remix videos from pre-existing assets to take all the time and effort out of content creation.
You can use Symphony Creative Studio to create a product video, generate a lifelike avatar to narrate your video, or translate your script and dub the voiceover – or a combination of all three! Through smart customization features, you can also use Symphony Creative Studio to write your script and fine-tune it to your target audience.
How to use Symphony Creative Studio on TikTok
So, how does it actually work? Here’s how to create a fully generated video for your brand using Symphony Creative Studio:
1. Navigate to the TikTok Symphony Creative Studio website within TikTok Ads Manager.
2. Log into the platform – you’ll need a TikTok for Business account to do this.
Use the AI features in TikTok’s Symphony Creative Studio to generate unique video content to promote your brand or product.
To generate unique video assets for your products:
1. Under ‘Generate with AI’, click ‘Product videos’.
2. Fill out details about your business to Symphony Creative Studio, or import them via URL. Upload assets like product photos to help with accurate video generation.
3. Specify your TikTok video settings, like your target audience and desired video duration.
4. Click ‘Next’ to generate TikTok videos that you can fine-tune to your brand’s needs.
To translate and dub your video with the TikTok AI voice generator:
1. Click ‘Edit’ on one of the assets generated in the previous step.
2. In the Script section, click ‘Translate’ and select a language from the drop-down menu.
3. If you’d like to include a dubbed voiceover, select from AI voiceover options.
4. Apply by selecting ‘Regenerate voice and captions’.
TikTok Symphony Digital Avatars
If you haven’t seen this video that’s been circulating online, it might seem like your average piece-to-camera with a creator at first glance. But, as you watch, you’ll learn there’s something unique that sets it apart from other TikToks – it’s entirely AI-generated using the new TikTok Symphony Digital Avatars feature.
@tiktoknewsroomIntroducing TikTok Symphony: our new Creative AI suite that blends human imagination with AI-powered efficiency to help marketers scale content development, creativity, and productivity on TikTok.♬ original sound – TikTok Newsroom
TikTok Symphony Digital Avatars is an AI TikTok video generator tool that allows brands and creators to instantly develop generative AI avatars of real people to ‘host’ their content. These can be Stock Avatars, using the likeness of actors who get paid for the use of their image, or Custom Avatars based on your own likeness.
It might sound a bit futuristic, but these advancements in AI are quickly becoming mainstream – and soon enough, they’ll be the norm. Just ask Vietjet, who are using Custom Avatars to expand their reach by communicating in multiple languages.
How to use Symphony Digital Avatars on TikTok
Leverage Symphony Digital Avatars in five quick steps:
1. Visit the Symphony Creative Studio website.
2. Select the ‘Avatar narrative’ option.
3. You’ll be presented with preset Stock Avatar options. Filter by industry, clothing style, gender, and more, and select your favorite.
4. Edit your Stock Avatar’s language, accent, and voice to fit your needs.
5. Once you’ve perfected your Stock Avatar, you can use it in a TikTok video within Symphony Creative Suite.
As of October 2024, Custom Avatars are only accessible by invitation. However, we’re certain it won’t be long before Custom Avatars are rolled out to all TikTok for Business accounts.
Symphony for TikTok Ads Manager
Lastly, TikTok’s Symphony AI tools extend to Ads Manager, too. Integrated within the existing platform, you’ll find a range of new AI tools to help you speed up paid content creation and streamline your optimization process.
TikTok AI tools like Symphony for TikTok Ads Manager make it easy to perfect your paid performance – in half the time.
Within TikTok Ads Manager, you can now:
- Use smart diagnostic tools to quickly identify and fix issues with your TikTok ad videos and settings
- Generate scripts, subtitles, and voiceovers and instantly apply them across your content
- Develop custom Display Cards to represent your content from existing assets
- Optimize your creative to suit different TikTok ad placement opportunities
And, we haven’t even told you the best part – because TikTok’s AI tools all sit within the Symphony suite, you can generate AI-based content through Symphony Creative Studio, then utilize it instantly as the asset for your chosen ad.
How to use Symphony Ads Manager on TikTok
To start making the most of TikTok Ads Manager’s new Symphony AI-powered functions, simply navigate to Ads Manager. You’ll find all the new tools integrated into the platform as you know it.
Publish your TikToks and more with Plann
Don’t leave your TikTok strategy or posting schedule to chance – lock it in with Plann. We’re here to give you time back to focus on the things that excite you, like growing your following and boosting your engagement with TikTok’s new AI features!
From AI-generated captions to cross-posting, analytics, hashtags and more, Plann can help you maintain a consistent posting schedule while you remain focused on business growth. We even auto-post your Instagram Reels to take the hassle out of growing organically on the platform!
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